{"id":45929,"date":"2024-07-31T14:34:40","date_gmt":"2024-07-31T12:34:40","guid":{"rendered":"https:\/\/mediaboard.com\/?p=45929"},"modified":"2025-02-20T17:12:54","modified_gmt":"2025-02-20T16:12:54","slug":"pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/","title":{"rendered":"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2><strong>1. Social Responsibility (CSR) \u2013 bu\u010fte transparentn\u00ed. Sd\u00edlejte, za jak\u00fdmi hodnotami stoj\u00edte<\/strong><\/h2>\n\n\n\n<p>St\u00e1le v\u00edce lid\u00ed vol\u00e1 po transparentnosti a zve\u0159ejn\u011bn\u00ed jasn\u00fdch postoj\u016f firmy k&nbsp;r\u016fzn\u00fdm glob\u00e1ln\u00edm ud\u00e1lostem \u010di fungov\u00e1n\u00ed ve firm\u011b samotn\u00e9. Pro mnoho spole\u010dnost\u00ed je d\u016fle\u017eit\u00fdm t\u00e9matem nap\u0159\u00edklad udr\u017eitelnost \u2013 dobr\u00fdm p\u0159\u00edkladem je firma Nespresso a jejich recyklovateln\u00e9 k\u00e1vov\u00e9 kapsle, nebo z&nbsp;\u010desk\u00e9ho prost\u0159ed\u00ed firma Albert, kter\u00e1 \u010d\u00edm d\u00e1l \u010dast\u011bji daruje potraviny, kter\u00e9 se nestihnou prodat. Bance \u010cSOB se nap\u0159\u00edklad da\u0159\u00ed st\u00e1le v\u00edce navy\u0161ovat po\u010det \u017een ve firm\u011b, v\u010detn\u011b vysok\u00fdch pozic, a to i bez zaveden\u00ed kv\u00f3t.<\/p>\n\n\n\n<p>Nebojte se tyto v\u011bci sd\u00edlet a uk\u00e1zat, co proaktivn\u011b va\u0161e firma d\u011bl\u00e1 pro zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed, dejte na sv\u016fj web dobro\u010dinn\u00e9 projekty a spolupr\u00e1ce, nebo t\u0159eba popi\u0161te, co d\u011bl\u00e1te pro zkvalitn\u011bn\u00ed work&amp;life balancu va\u0161ich zam\u011bstnanc\u016f. Sledujte, co je pro lidi v&nbsp;dne\u0161n\u00ed dob\u011b to d\u016fle\u017eit\u00e9.<\/p>\n\n\n\n<p>V&nbsp;Americe to m\u016f\u017eeme demonstrovat na hnut\u00ed Black Lives Matter, kdy v\u016fbec poprv\u00e9 velk\u00e9 mno\u017estv\u00ed sv\u011btov\u00fdch zna\u010dek jako Netflix, Facebook nebo Nike dalo jasn\u011b najevo sv\u00e9 stanovisko, a&nbsp;bojovalo tak proti rasismu i skrze sv\u016fj brand \u2013 a\u0165 u\u017e finan\u010dn\u00ed podporou, nav\u00e1z\u00e1n\u00ed nov\u00fdch spoluprac\u00ed nebo podporou diverzity na pracovi\u0161ti.<\/p>\n\n\n\n<p>\u0158et\u011bzec Starbucks zase poskytl v\u0161em sv\u00fdm zam\u011bstnanc\u016fm mo\u017enost terapie zdarma, v r\u00e1mci psychick\u00e9ho a du\u0161evn\u00edho zdrav\u00ed. Mnoho firem poskytuje humanit\u00e1rn\u00ed pomoc, co\u017e jsme mohli vid\u011bt nap\u0159\u00edklad v&nbsp;dob\u011b pandemie. Ale soust\u0159e\u010fte se p\u0159edev\u0161\u00edm na to, jak\u00e9 propojen\u00ed d\u00e1v\u00e1 smysl pro tu va\u0161i firmu. Nezapom\u00ednejte na autenticitu.<\/p>\n\n\n\n<p>Uka\u017ete jasn\u00fd postoj a hodnoty, kter\u00e9 zast\u00e1v\u00e1te k&nbsp;ud\u00e1lostem, kter\u00e9 aktu\u00e1ln\u011b h\u00fdbou spole\u010dnost\u00ed a bu\u010fte konzistentn\u00ed. Z\u00e1kazn\u00edk si tak m\u016f\u017ee ud\u011blat lep\u0161\u00ed a jasn\u011bj\u0161\u00ed obr\u00e1zek o firm\u011b a ztoto\u017enit se s&nbsp;n\u011bkter\u00fdmi postoji \u2013 nebude m\u00edt pocit, \u017ee se transparentnosti schv\u00e1ln\u011b vyh\u00fdb\u00e1te a neum\u00edte zaujmout jasn\u00e9 stanovisko.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>2. Datab\u00e1ze novin\u00e1\u0159\u016f a influencer\u016f aneb zjednodu\u0161te si pr\u00e1ci pokro\u010dilou analytikou<\/strong><\/h2>\n\n\n\n<p>V&nbsp;dne\u0161n\u00ed neuv\u011b\u0159iteln\u011b zrychlen\u00e9 dob\u011b je t\u0159eba pracovat s&nbsp;co nejv\u00edce efektivn\u00edmi \u0159e\u0161en\u00edmi, kter\u00e1 v\u00e1m pr\u00e1ci usnadn\u00ed a co nejv\u00edce zrychl\u00ed, a ne naopak. M\u00edt pokro\u010dilou analytiku je z\u00e1kladem pro efektivn\u00ed pr\u00e1ci a mnoho spole\u010dnost\u00ed ji ji\u017e naplno vyu\u017e\u00edv\u00e1.<\/p>\n\n\n\n<p>S&nbsp;tvorbou tiskov\u00fdch zpr\u00e1v souvis\u00ed i jejich distribuce vhodn\u00fdm novin\u00e1\u0159\u016fm a snaha s&nbsp;nimi udr\u017eovat dobr\u00e9 vztahy, kter\u00e9 jsou v&nbsp;PR st\u011b\u017eejn\u00ed. Jak zjistit, kdo je ten vhodn\u00fd novin\u00e1\u0159 pro osloven\u00ed a kter\u00fdm z&nbsp;nich rozeslat va\u0161e tiskov\u00e9 zpr\u00e1vy?<\/p>\n\n\n\n<p>U n\u00e1s m\u00e1te v\u0161e na jednom m\u00edst\u011b \u2013 pokro\u010dilou analytiku, monitoring m\u00e9di\u00ed a nov\u011b jsme spustili roz\u0161\u00ed\u0159enou verzi na\u0161\u00ed datab\u00e1ze novin\u00e1\u0159\u016f Medialist PRO, kde krom\u011b pro v\u00e1s relevantn\u00edch novin\u00e1\u0159\u016f naleznete i p\u0159\u00edm\u00e9 kontakty a tak\u00e9 jejich publikovan\u00e9 \u010dl\u00e1nky. Snadno si tak m\u016f\u017eete vybrat, koho chcete oslovit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center\">Vyzkou\u0161ejte n\u00e1\u0161 Glob\u00e1ln\u00ed Medialist<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link has-main-green-background-color has-background\" href=\"https:\/\/app.mediaboard.com\/sign-up?pal=pl?pal=cz\" style=\"border-radius:100px\">Vyzkou\u0161et zdarma<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Krom\u011b datab\u00e1ze novin\u00e1\u0159\u016f je u n\u00e1s k\u00a0dispozici i seznam aktu\u00e1ln\u00edch influencer\u016f, kte\u0159\u00ed budou i\u00a0nad\u00e1le hr\u00e1t velkou roli ve ve\u0159ejn\u00e9m prostoru \u2013 a to i p\u0159i vytv\u00e1\u0159en\u00ed PR strategie na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p>Nav\u00edc m\u016f\u017eete sledovat i tzv. \u201einfluencer score\u201c, kter\u00e9 v\u00e1m pom\u016f\u017ee rozli\u0161it a poznat ty vhodn\u00e9 influencery pr\u00e1v\u011b pro va\u0161e z\u00e1m\u011bry \u2013 i skrze to, jak si moment\u00e1ln\u011b na trhu stoj\u00ed a na koho maj\u00ed vliv.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/mediaboard-publishing\/blogs\/rQtJh3ozzCHzWBTmrjq4H9EFlyh1RowE\" alt=\"PR trendy 2025 \" width=\"800\" height=\"375\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>3. Um\u011bl\u00e1 inteligence \u2013 efektivn\u00ed monitoring m\u00e9di\u00ed<\/strong><\/h2>\n\n\n\n<p>AI n\u00e1m m\u016f\u017ee pomoct zjednodu\u0161it a zefektivnit na\u0161i pr\u00e1ci. Dok\u00e1\u017ee zrychlit procesy a\u00a0rychle vyhodnocovat v\u00fdsledky. Krom\u011b toho, \u017ee u\u017e um\u00ed d\u011blat obstojn\u011b grafiku nebo napsat poezii, zvl\u00e1dne tak\u00e9 efektivn\u00ed <a href=\"https:\/\/mediaboard.com\/cs\/monitoring-medii\/\">monitoring m\u00e9di\u00ed.<\/a><\/p>\n\n\n\n<p>My jsme minul\u00fd rok spustili funkci TOP zpr\u00e1vy, kterou pro v\u00e1s st\u00e1le s&nbsp;pomoc\u00ed AI zlep\u0161ujeme. Monitoring denn\u00edho tisku v\u00e1m umo\u017en\u00ed denn\u011b sledovat to nejd\u016fle\u017eit\u011bj\u0161\u00ed, co se o v\u00e1s \u010di va\u0161\u00ed firm\u011b napsalo.<\/p>\n\n\n\n<p>Nejv\u011bt\u0161\u00ed p\u0159\u00ednos v\u202fzapojen\u00ed um\u011bl\u00e9 inteligence v\u202fnov\u00e9 funkci vn\u00edm\u00e1me ve zv\u00fd\u0161en\u00ed efektivity pr\u00e1ce a jej\u00edm zjednodu\u0161en\u00ed. N\u00e1\u0161 algoritmus dok\u00e1\u017ee vyhodnotit stovky text\u016f a vybrat ty nejrelevantn\u011bj\u0161\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u202fnich. V\u0161e je postaveno na pevn\u011b dan\u00fdch metrik\u00e1ch a datech, ne emoc\u00edch, kter\u00e9 mohou ovlivnit lidsk\u00fd \u00fasudek.<\/p>\n\n\n\n<p>U TOP zpr\u00e1v to rozhodn\u011b nekon\u010d\u00ed \u2013 na leto\u0161n\u00ed rok chyst\u00e1me mnoho dal\u0161\u00edch projekt\u016f na b\u00e1zi AI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>4. Virtu\u00e1ln\u00ed realita a gaming \u2013 oslovte v\u00a0PR i mlad\u0161\u00ed generaci<\/strong><\/h2>\n\n\n\n<p>Mezi PR trendy 2025 rozhodn\u011b pat\u0159\u00ed virtu\u00e1ln\u00ed realita. Bu\u010fte kreativn\u00ed a nebojte se vyzkou\u0161et \u00fapln\u011b nov\u00e9 form\u00e1ty. Ocen\u00ed to mlad\u0161\u00ed generace a\u00a0naopak \u2013 tu star\u0161\u00ed generaci zaujmete n\u011b\u010d\u00edm, co dote\u010f vid\u011bli pouze ve sci-fi filmech.<\/p>\n\n\n\n<p>Umo\u017en\u011bte lidem vid\u011bt m\u00edsta, kter\u00e1 jsou jinak nep\u0159\u00edstupn\u00e1. Co takhle proch\u00e1zka firmou skrze virtu\u00e1ln\u00ed realitu, interaktivn\u00ed prezentace nebo teambuilding zalo\u017een\u00fd na vlastn\u00ed \u00fanikov\u00e9 h\u0159e?<\/p>\n\n\n\n<p>Vyu\u017eit\u00ed virtu\u00e1ln\u00ed reality se nab\u00edz\u00ed nap\u0159\u00edklad i v&nbsp;r\u00e1mci \u0161kolen\u00ed klient\u016f a zam\u011bstnanc\u016f, m\u016f\u017eete simulovat prost\u0159ed\u00ed pro tr\u00e9nink na velkou konferenci \u010di sch\u016fzku, nebo je nechat okusit v\u00e1\u0161 produkt s&nbsp;mnohem v\u011bt\u0161\u00ed intenzitou a pro\u017eitkem. A je\u0161t\u011b nav\u00edc budete vn\u00edman\u00ed jako modern\u00ed a&nbsp;pokrokov\u00e1 firma.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>5. Tvorba PR strategie a anal\u00fdza konkurence \u2013 pou\u017e\u00edvejte chytr\u00e1 data!<\/strong><\/h2>\n\n\n\n<p>Analytici v PR mus\u00ed sv\u00e1 rozhodnut\u00ed zakl\u00e1dat na datech. Je pot\u0159eba v\u011bd\u011bt, jak pou\u017e\u00edvat data chyt\u0159e, zanalyzovat je a n\u00e1sledn\u011b s\u00a0v\u00fdsledky d\u00e1le pracovat. P\u0159i tvorb\u011b efektivn\u00ed <a href=\"https:\/\/mediaboard.com\/cs\/zaostreno-na-strategii-na-socialnich-sitich\/\">PR strategie<\/a> pou\u017e\u00edv\u00e1 mnoho firem pouze n\u011bkolik metrik, p\u0159itom je pot\u0159eba zn\u00e1t mnohem v\u00edce dat \u2013 t\u0159eba zn\u00e1t data z\u00a0let p\u0159edchoz\u00edch. K tomu slou\u017e\u00ed nap\u0159\u00edklad na\u0161e v\u00fdro\u010dn\u00ed medi\u00e1ln\u00ed anal\u00fdza, ze\u00a0kter\u00e9 z\u00edsk\u00e1te ucelen\u00fd a detailn\u00ed p\u0159ehled podstatn\u00fdch ukazatel\u016f va\u0161\u00ed komunikace.<\/p>\n\n\n\n<p>Zjist\u00edte, jak\u00fd je v\u00e1\u0161 medi\u00e1ln\u00ed z\u00e1sah, kde se o v\u00e1s nejv\u00edce p\u00ed\u0161e, nebo kde m\u00e1te naopak prostor ke zlep\u0161en\u00ed. A p\u0159edev\u0161\u00edm: Jak jste na tom ve\u00a0srovn\u00e1n\u00ed s konkurenc\u00ed. Podstatn\u00e1 je i anal\u00fdza soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e1 v\u00e1m umo\u017en\u00ed zjistit chov\u00e1n\u00ed u\u017eivatel\u016f v re\u00e1ln\u00e9m \u010dase \u2013 z\u00edsk\u00e1te tedy okam\u017eitou zp\u011btnou vazbu a z\u00e1rove\u0148 zjist\u00edte d\u016fvody neobvykl\u00e9ho poklesu, nebo naopak n\u00e1r\u016fstu z\u00e1jmu o v\u00e1s nebo o va\u0161i konkurenci. Anal\u00fdza konkurence v\u00e1s m\u016f\u017ee nav\u00e9st k\u00a0t\u011bm spr\u00e1vn\u00fdm krok\u016fm a strategii pro rok 2025 a\u00a0rozhodn\u011b byste ji nem\u011bli opomenout.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/mediaboard-publishing\/blogs\/7a1v06IyC11QoMZ1jfJjUk2C8q71GRGO\" alt=\"PR trendy 2025 \" width=\"800\" height=\"375\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>6. Video PR strategie \u2013 kr\u00e1tk\u00e1 videa (shorts)<\/strong><\/h2>\n\n\n\n<p>Shorts neboli kr\u00e1tk\u00e1 videa pat\u0159\u00ed mezi aktu\u00e1ln\u00ed PR trendy na t\u00e9m\u011b\u0159 v\u0161ech soci\u00e1ln\u00edch s\u00edt\u00edch. Nau\u010dte se je tvo\u0159it a zaujmout publikum ve velice\u00a0kr\u00e1tk\u00e9m \u010dase. V\u00a0dne\u0161n\u00ed zrychlen\u00e9 dob\u011b je pot\u0159eba um\u011bt odprezentovat hlavn\u00ed my\u0161lenku \u010di produkt v\u00a0n\u011bkolika sekund\u00e1ch, na co\u017e jsou shorts ide\u00e1ln\u00ed. Tento trend p\u0159ich\u00e1z\u00ed ze soci\u00e1ln\u00ed s\u00edt\u011b TikTok, ale nyn\u00ed se objevuje na Instagramu, kde je p\u0159edev\u0161\u00edm v\u00a0podob\u011b Reels vide\u00ed, Facebooku, YouTubu, a dokonce m\u016f\u017eeme tento form\u00e1t zaznamenat i v\u00a0podcastech, kde nejsou shorts ve form\u011b videa, ale jde o rychlou a stru\u010dnou zvukovou nahr\u00e1vku \u2013 n\u011bkolika minutov\u00fd podcast si tak m\u016f\u017eete pustit t\u0159eba u sn\u00eddan\u011b.<\/p>\n\n\n\n<p>Shorts v\u00e1m pom\u016f\u017eou zredukovat v\u0161e nepodstatn\u00e9, udr\u017e\u00edte z\u00e1kladn\u00ed my\u0161lenku, zm\u00edn\u00edte jen to opravdu d\u016fle\u017eit\u00e9 a nebudete zbyte\u010dn\u011b tvo\u0159it slovn\u00ed ani vizu\u00e1ln\u00ed vatu. Co t\u0159eba p\u0159edstavit va\u0161i firmu, produkt \u010di zam\u011bstnance v&nbsp;deseti sekund\u00e1ch, nebo ud\u011blat prohl\u00eddku budovy firmy v&nbsp;rychl\u00fdch sekvenc\u00edch? Rychl\u00e9, efektivn\u00ed, inovativn\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>7. D\u016fraz na vlastn\u00ed content<\/strong><\/h2>\n\n\n\n<p>Velk\u00e9 zm\u011bny a propady na Twitteru pod veden\u00edm Elona Muska uk\u00e1zaly, jak rychle se m\u016f\u017ee zm\u011bnit vn\u00edm\u00e1n\u00ed a presti\u017e zn\u00e1m\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b. Prost\u0159ed\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch se neust\u00e1le m\u011bn\u00ed a\u00a0vznikaj\u00ed st\u00e1le nov\u00e9, popul\u00e1rn\u011bj\u0161\u00ed. Zn\u00e1te nap\u0159\u00edklad soci\u00e1ln\u00ed s\u00edt\u011b Threads, TikTok nebo Telegram? Pokud ne, m\u011bli byste to napravit. Facebook, Instagram, a o\u010dividn\u011b ani Twitter toti\u017e u\u017e d\u00e1vno nejsou jedin\u00fdmi leadry v\u00a0r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n\n\n\n<p>Proto je dobr\u00e9 nelp\u011bt pouze na propagaci a\u00a0prodeji skrze soci\u00e1ln\u00ed s\u00edt\u011b, ale tvo\u0159it i vlastn\u00ed obsah. Mnoho spole\u010dnost\u00ed se vrhlo do tvorby podcast\u016f a jejich neuv\u011b\u0159iteln\u00fd boom vid\u00edme i\u00a0u n\u00e1s v\u00a0Mediaboardu \u2013 dnes u\u017e jich <a href=\"https:\/\/blog.mediaboard.com\/p\/nove-pro-vas-sledujeme-i-podcasty-jako-prvni-v-cr-35\">monitorujeme v\u00edce ne\u017e 3 500<\/a>. Ale pr\u00e1v\u011b proto je pot\u0159eba m\u00edt na pam\u011bti, \u017ee ne ka\u017ed\u00fd podcast usp\u011bje. Krom\u011b t\u00e9matu je d\u016fle\u017eit\u00fd i v\u00fdb\u011br dobr\u00e9ho moder\u00e1tora, zaj\u00edmav\u00fdch host\u016f a zejm\u00e9na kvalita zvuku. \u00dasp\u011bch va\u0161eho podcastu se nemus\u00ed dostavit ihned \u2013 za nahr\u00e1v\u00e1n\u00edm je skute\u010dn\u011b mnoho pr\u00e1ce. Kdy\u017e se ale podcast povede, m\u016f\u017ee se st\u00e1t skv\u011bl\u00fdm PR m\u00e9diem.<\/p>\n\n\n\n<p>Nezapom\u00ednejte tak\u00e9 na po\u0159\u00e1d\u00e1n\u00ed on-line i off-line ve\u0159ejn\u00fdch akc\u00ed, kde bude moct prob\u00edhat kvalitn\u00ed networking. Po covidov\u00e9 dob\u011b mnoho lid\u00ed oce\u0148uje p\u0159edev\u0161\u00edm osobn\u00ed kontakt \u2013 hodn\u011b firem tak d\u00e1v\u00e1 moment\u00e1ln\u011b p\u0159ednost po\u0159\u00e1d\u00e1n\u00ed off-line akc\u00ed a sna\u017e\u00ed se lidi op\u011bt propojit i&nbsp;mimo obrazovky.<\/p>\n\n\n\n<p><strong>Tvo\u0159te spole\u010dn\u011b s\u00a0n\u00e1mi PR trendy i v\u00a0roce 2025!<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/app.mediaboard.com\/sign-up?pal=pl?pal=cz\" style=\"border-radius:100px;background-color:#0b62ff\">Vyzkou\u0161et monitoring m\u00e9di\u00ed<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu? nez\u016fstat pouze v\u00a0zajet\u00fdch PR postupech, je pot\u0159eba b\u00fdt z\u00e1rove\u0148 konzistentn\u00ed v\u00a0tom, za jak\u00fdmi hodnotami stoj\u00edme. A to v\u00edce ne\u017e kdykoliv p\u0159edt\u00edm. Co v\u0161echno p\u0159inese rok 2025 v oblasti PR a jakou bychom m\u011bli zvolit strategii?<\/p>\n","protected":false},"author":12,"featured_media":59738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa\" \/>\n<meta property=\"og:description\" content=\"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaboard.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T12:34:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T16:12:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-user-4\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediaboard.com\/#website\",\"url\":\"https:\/\/mediaboard.com\/\",\"name\":\"Mediaboard.com\",\"description\":\"The only media intel tool you will ever need\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediaboard.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#primaryimage\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg\",\"contentUrl\":\"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#webpage\",\"url\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/\",\"name\":\"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa\",\"isPartOf\":{\"@id\":\"https:\/\/mediaboard.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#primaryimage\"},\"datePublished\":\"2024-07-31T12:34:40+00:00\",\"dateModified\":\"2025-02-20T16:12:54+00:00\",\"author\":{\"@id\":\"https:\/\/mediaboard.com\/#\/schema\/person\/52e4489a849e94eaa361c971c96c5583\"},\"description\":\"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?\",\"breadcrumb\":{\"@id\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediaboard.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediaboard.com\/#\/schema\/person\/52e4489a849e94eaa361c971c96c5583\",\"name\":\"admin-user-4\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mediaboard.com\/#personlogo\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f07ef32b16b81c05ecda7e56251d34f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f07ef32b16b81c05ecda7e56251d34f6?s=96&d=mm&r=g\",\"caption\":\"admin-user-4\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/","og_locale":"cs_CZ","og_type":"article","og_title":"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa","og_description":"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?","og_url":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/","og_site_name":"Mediaboard.com","article_published_time":"2024-07-31T12:34:40+00:00","article_modified_time":"2025-02-20T16:12:54+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"admin-user-4","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/mediaboard.com\/#website","url":"https:\/\/mediaboard.com\/","name":"Mediaboard.com","description":"The only media intel tool you will ever need","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediaboard.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"ImageObject","@id":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#primaryimage","inLanguage":"cs","url":"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg","contentUrl":"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AI.jpg","width":1280,"height":853},{"@type":"WebPage","@id":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#webpage","url":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/","name":"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa","isPartOf":{"@id":"https:\/\/mediaboard.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#primaryimage"},"datePublished":"2024-07-31T12:34:40+00:00","dateModified":"2025-02-20T16:12:54+00:00","author":{"@id":"https:\/\/mediaboard.com\/#\/schema\/person\/52e4489a849e94eaa361c971c96c5583"},"description":"PR trendy 2025 \u2013 jak v\u00a0PR vyu\u017e\u00edt trend virtu\u00e1ln\u00ed reality a um\u011bl\u00e9 inteligence a pro\u010d d\u00e1t v\u011bt\u0161\u00ed d\u016fraz na tvorbu vlastn\u00edho obsahu?","breadcrumb":{"@id":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediaboard.com\/cs\/pr-trendy-2025-ai-transparentnost-a-shorts-videa%ef%bf%bc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediaboard.com\/cs\/"},{"@type":"ListItem","position":2,"name":"PR trendy 2025 \u2013 AI, transparentnost a \u201eshorts\u201c videa"}]},{"@type":"Person","@id":"https:\/\/mediaboard.com\/#\/schema\/person\/52e4489a849e94eaa361c971c96c5583","name":"admin-user-4","image":{"@type":"ImageObject","@id":"https:\/\/mediaboard.com\/#personlogo","inLanguage":"cs","url":"https:\/\/secure.gravatar.com\/avatar\/f07ef32b16b81c05ecda7e56251d34f6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f07ef32b16b81c05ecda7e56251d34f6?s=96&d=mm&r=g","caption":"admin-user-4"}}]}},"_links":{"self":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/45929"}],"collection":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/comments?post=45929"}],"version-history":[{"count":22,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/45929\/revisions"}],"predecessor-version":[{"id":60126,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/45929\/revisions\/60126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/59738"}],"wp:attachment":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/media?parent=45929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/categories?post=45929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/tags?post=45929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}