{"id":61794,"date":"2025-02-03T14:12:00","date_gmt":"2025-02-03T13:12:00","guid":{"rendered":"https:\/\/mediaboard.com\/?p=61794"},"modified":"2025-03-25T14:16:14","modified_gmt":"2025-03-25T13:16:14","slug":"interni-komunikace-mediaboard-usporadal-setkani-interkaru-v-cr","status":"publish","type":"post","link":"https:\/\/mediaboard.com\/cs\/interni-komunikace-mediaboard-usporadal-setkani-interkaru-v-cr\/","title":{"rendered":"Intern\u00ed komunikace: Mediaboard uspo\u0159\u00e1dal setk\u00e1n\u00ed interk\u00e1\u0159\u016f v \u010cR"},"content":{"rendered":"\n

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V dne\u0161n\u00edm dynamick\u00e9m a neust\u00e1le se vyv\u00edjej\u00edc\u00edm podnikatelsk\u00e9m prost\u0159ed\u00ed je efektivn\u00ed intern\u00ed komunikace nezbytn\u00fdm n\u00e1strojem pro udr\u017een\u00ed konkurenceschopnosti a \u00fasp\u011bchu ka\u017ed\u00e9 organizace. Spr\u00e1vn\u011b nastaven\u00e1 intern\u00ed komunikace nejen\u017ee zlep\u0161uje pracovn\u00ed prost\u0159ed\u00ed, ale tak\u00e9 podporuje produktivitu a inovace nap\u0159\u00ed\u010d v\u0161emi \u00farovn\u011bmi firmy. A\u0165 u\u017e jde o mal\u00e9 podniky nebo velk\u00e9 korporace, je z\u00e1sadn\u00ed, aby si firmy uv\u011bdomily d\u016fle\u017eitost kvalitn\u00ed komunikace mezi zam\u011bstnanci a veden\u00edm, co\u017e vede k v\u011bt\u0161\u00ed anga\u017eovanosti a spokojenosti na pracovi\u0161ti. <\/p>\n\n\n\n

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B\u011bhem eventu o intern\u00ed komunikaci jsme se dozv\u011bd\u011bli:<\/h2>\n\n\n\n

\u2022 Person\u00e1ln\u00ed zaji\u0161t\u011bn\u00ed intern\u00ed komunikace<\/strong>: V mnoha firm\u00e1ch se intern\u00ed komunikaci v\u011bnuje pouze jeden \u010dlov\u011bk, \u010dasto na \u010d\u00e1ste\u010dn\u00fd \u00favazek.<\/p>\n\n\n\n

\u2022 Organiza\u010dn\u00ed za\u0159azen\u00ed<\/strong>: Intern\u00ed komunikace nej\u010dast\u011bji spad\u00e1 pod odd\u011blen\u00ed komunikace.<\/p>\n\n\n\n

\u2022 Frekvence setk\u00e1n\u00ed s veden\u00edm<\/strong>: 54 % \u00fa\u010dastn\u00edk\u016f se setk\u00e1v\u00e1 s CEO alespo\u0148 jednou m\u011bs\u00ed\u010dn\u011b, zat\u00edmco 24 % se s n\u00edm nesetk\u00e1v\u00e1 nikdy.<\/p>\n\n\n\n

\u2022 Vyu\u017eit\u00ed medi\u00e1ln\u00edho monitoringu<\/strong>: Mnoz\u00ed aktivn\u011b vyu\u017e\u00edvaj\u00ed medi\u00e1ln\u00ed monitoring<\/a> jako sou\u010d\u00e1st sv\u00e9 pr\u00e1ce.<\/p>\n\n\n\n

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\"Intern\u00ed<\/a><\/figure><\/div>\n\n\n\n

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Jak chceme posunout debatu o intern\u00ed komunikaci d\u00e1l? Spole\u010dn\u00e9 c\u00edle a dal\u0161\u00ed kroky<\/strong><\/h2>\n\n\n\n

Na z\u00e1klad\u011b z\u00edskan\u00fdch informac\u00ed chceme zam\u011b\u0159it na\u0161i pozornost na n\u00e1sleduj\u00edc\u00ed oblasti:<\/p>\n\n\n\n

\u2022 Sd\u00edlen\u00ed zku\u0161enost\u00ed<\/strong>: Vytvo\u0159en\u00ed prostoru pro neform\u00e1ln\u00ed networking, kde budou moci interk\u00e1\u0159i sd\u00edlet sv\u00e9 \u201a\u201atr\u00e1pen\u00ed\u2018\u2018, diskutovat o v\u00fdzv\u00e1ch a hledat spole\u010dn\u00e1 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

\u2022 V\u00fdmena osv\u011bd\u010den\u00fdch postup\u016f<\/strong>: Sd\u00edlen\u00ed efektivn\u00edch a n\u00edzkon\u00e1kladov\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 mohou pomoci p\u0159ekon\u00e1vat p\u0159ek\u00e1\u017eky v intern\u00ed komunikaci.<\/p>\n\n\n\n

\u2022 Pravideln\u00e1 setk\u00e1v\u00e1n\u00ed<\/strong>: Organizace pravideln\u00fdch setk\u00e1n\u00ed, jako jsou \u201a\u201anevinn\u00e9 intern\u00ed meetingy\u2018\u2018 u skleni\u010dky dobr\u00e9ho v\u00edna nebo p\u0159\u00edmo ve firemn\u00edch prostor\u00e1ch, kter\u00e1 pos\u00edl\u00ed komunitu interk\u00e1\u0159\u016f.<\/p>\n\n\n\n

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\"Intern\u00ed<\/a><\/figure><\/div>\n\n\n\n

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Z\u00e1v\u011br<\/h3>\n\n\n\n

Toto setk\u00e1n\u00ed interk\u00e1\u0159\u016f bylo nejen p\u0159\u00edle\u017eitost\u00ed k diskusi, ale i d\u016fle\u017eit\u00fdm krokem ke zlep\u0161en\u00ed a pos\u00edlen\u00ed intern\u00ed komunikace nap\u0159\u00ed\u010d \u010desk\u00fdmi firmami. Sd\u00edlen\u00ed zku\u0161enost\u00ed a osv\u011bd\u010den\u00fdch postup\u016f umo\u017en\u00ed firm\u00e1m \u010delit v\u00fdzv\u00e1m, kter\u00e9 jsou nevyhnuteln\u00e9 v ka\u017edodenn\u00edm provozu. D\u016fle\u017eit\u00e9 je nezapom\u00ednat na to, \u017ee kvalitn\u00ed intern\u00ed komunikace je z\u00e1kladem pro \u00fasp\u011b\u0161nou firemn\u00ed kulturu a motivaci zam\u011bstnanc\u016f. Budeme i nad\u00e1le usilovat o to, abychom vytvo\u0159ili prostor pro pravideln\u00fd dialog a podporovali vz\u00e1jemnou spolupr\u00e1ci mezi odborn\u00edky na komunikaci v \u010cesk\u00e9 republice. P\u0159ipojte se k n\u00e1m a bu\u010fte sou\u010d\u00e1st\u00ed t\u00e9to rostouc\u00ed komunity, kter\u00e1 se zam\u011b\u0159uje na zlep\u0161en\u00ed komunikace ve firm\u00e1ch.<\/p>\n\n\n\n

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P\u0159ipojte se k na\u0161\u00ed komunit\u011b interk\u00e1\u0159\u016f!<\/strong><\/h2>\n\n\n\n

Pro ty, kte\u0159\u00ed maj\u00ed z\u00e1jem se v\u00edce zapojit, jsme vytvo\u0159ili soukromou skupinu na LinkedInu<\/strong><\/a>. Zde m\u016f\u017eete sd\u00edlet \u00fasp\u011bchy, diskutovat o v\u00fdzv\u00e1ch a navazovat nov\u00e9 profesn\u00ed kontakty.<\/p>\n\n\n\n

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P\u0159ipojte se ke skupin\u011b na LinkedIn<\/a><\/div>\n<\/div>\n\n\n\n

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Mediaboard, zn\u00e1m\u00fd poskytovatel n\u00e1stroj\u016f pro ve\u0159ejn\u00e9 vztahy, ve spolupr\u00e1ci s ASCOPA, nejv\u011bt\u0161\u00ed profesn\u00ed asociac\u00ed public relations a komunikace v \u010cesk\u00e9 republice, uspo\u0159\u00e1dal prvn\u00ed setk\u00e1n\u00ed interk\u00e1\u0159\u016f, kter\u00e9 nab\u00eddlo p\u0159\u00edle\u017eitost pro sd\u00edlen\u00ed zku\u0161enost\u00ed, diskuzi o aktu\u00e1ln\u00edch v\u00fdzv\u00e1ch a prohlouben\u00ed profesn\u00ed s\u00edt\u011b.<\/p>\n","protected":false},"author":12,"featured_media":61843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n