{"id":64117,"date":"2025-06-11T12:00:00","date_gmt":"2025-06-11T10:00:00","guid":{"rendered":"https:\/\/mediaboard.com\/?p=64117"},"modified":"2025-06-20T14:27:46","modified_gmt":"2025-06-20T12:27:46","slug":"ohlednuti-za-communication-summit-2025-mediaboard-bar-nova-metrika-prime-networking","status":"publish","type":"post","link":"https:\/\/mediaboard.com\/cs\/ohlednuti-za-communication-summit-2025-mediaboard-bar-nova-metrika-prime-networking\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za Communication Summit 2025 \u2013 Mediaboard Bar, nov\u00e1 metrika PRIMe &#038; networking"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h3><strong>\ud83c\udfa4 Ne\u0159e\u0161me kvantitu. Zm\u011b\u0159me kvalitu.<\/strong><\/h3>\n\n\n\n<p>Na leto\u0161n\u00edm <a href=\"https:\/\/www.communicationsummit.cz\/\">Communication Summitu<\/a> jsme spole\u010dn\u011b s PR t\u00fdmem IKEA otev\u0159eli z\u00e1sadn\u00ed t\u00e9ma:<\/p>\n\n\n\n<p><strong>Jak poznat, kter\u00e9 medi\u00e1ln\u00ed v\u00fdstupy maj\u00ed skute\u010dn\u00fd p\u0159\u00ednos pro zna\u010dku \u2013 a kter\u00e9 jen zaplnily kolonku v reportu?<\/strong><\/p>\n\n\n\n<p><strong>Marek Vomo\u010dil<\/strong>, PR Leader pro region CEE v IKEA, sd\u00edlel zku\u0161enosti z praxe a d\u016fvody, pro\u010d firma za\u010dala hledat lep\u0161\u00ed zp\u016fsob vyhodnocov\u00e1n\u00ed PR. Pot\u0159eba p\u0159esn\u011bji m\u011b\u0159it dopad komunikace na strategick\u00e9 c\u00edle vedla k zaveden\u00ed nov\u00e9ho p\u0159\u00edstupu \u2013 zalo\u017een\u00e9ho na datech, kontextu a kvalit\u011b v\u00fdstup\u016f.<\/p>\n\n\n\n<p><strong>Zden\u011bk Jodas<\/strong>, Head of Sales, p\u0159edstavil na\u0161e technick\u00e9 \u0159e\u0161en\u00ed v podob\u011b metriky <strong>PRIMe<\/strong>, kter\u00e1 umo\u017e\u0148uje vyhodnocovat v\u00fdstupy na z\u00e1klad\u011b relevance, sentimentu, dosahu a kvality obsahu \u2013 a to automaticky, v re\u00e1ln\u00e9m \u010dase a srozumiteln\u011b nap\u0159\u00ed\u010d firmou.<\/p>\n\n\n\n<p>Spole\u010dn\u011b jsme uk\u00e1zali, \u017ee kvalitn\u00ed scoring m\u00e9di\u00ed nen\u00ed jen reportingov\u00e1 pom\u016fcka, ale n\u00e1stroj pro <strong>strategick\u00e9 rozhodov\u00e1n\u00ed<\/strong> a efektivn\u00ed \u0159\u00edzen\u00ed reputace zna\u010dky.<\/p>\n\n\n\n<p>Pod\u00edvejte se na sest\u0159ih n\u00ed\u017ee!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PRIMe \u2013 Communication Summit 2025 \u2013 Zden\u011bk Jodas\" src=\"https:\/\/player.vimeo.com\/video\/1092471712?dnt=1&amp;app_id=122963?theme=none&amp;wmode=opaque\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><figcaption><br><strong>Communication Summit 2025<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>PRIMe: Nov\u00e1 metrika pro m\u011b\u0159en\u00ed medializace<\/strong><\/h2>\n\n\n\n<p>Na Summitu jsme tak\u00e9 v\u016fbec poprv\u00e9 p\u0159edstavili na\u0161i novou metriku <strong>PRIMe<\/strong> \u2013 prvn\u00ed opravdu komplexn\u00ed n\u00e1stroj pro <strong>m\u011b\u0159en\u00ed dopadu medializace v re\u00e1ln\u00e9m \u010dase<\/strong>.<\/p>\n\n\n\n<p>Zalo\u017een\u00e1 na Barcelonsk\u00fdch principech 3.0 a 4.0, PRIMe ukazuje:<\/p>\n\n\n\n<ul><li>kolik lid\u00ed \u010dl\u00e1nek zas\u00e1hl,<\/li><li>jak moc byl vid\u011bt (prominentnost),<\/li><li>jakou m\u011bl kvalitu obsahu,<\/li><li>a jak\u00fd m\u011bla publikace v\u00fdznam.<\/li><\/ul>\n\n\n\n<p><strong>Zkr\u00e1tka: Konec AVE. P\u0159ich\u00e1z\u00ed PRIMe.<\/strong><\/p>\n\n\n\n<p>Metriku u\u017e vyu\u017e\u00edvaj\u00ed prvn\u00ed klienti nap\u0159\u00ed\u010d segmenty \u2013 a z\u00e1jem na Summitu jen potvrdil, \u017ee trh podobn\u00fd n\u00e1stroj dlouhodob\u011b pot\u0159eboval.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-main-blue-background-color has-background\" href=\"https:\/\/mediaboard.com\/cs\/prime\" style=\"border-radius:100px\">Chci v\u011bd\u011bt v\u00edc o PRIMe<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2><strong>Mediaboard Bar<\/strong> + sout\u011b\u017e \ud83c\udf78<\/h2>\n\n\n\n<p>Na leto\u0161n\u00ed Communication Summit jsme cht\u011bli n\u011bco speci\u00e1ln\u00edho \u2013 a tak jsme p\u0159ivezli vlastn\u00ed bar. A up\u0159\u00edmn\u011b? Byl to ten nejlep\u0161\u00ed n\u00e1pad. Neform\u00e1ln\u00ed prostor pro networking, diskuze a alko i nealko drinky po cel\u00fd den.<\/p>\n\n\n\n<p>Zastavili se u n\u00e1s lid\u00e9 z agentur, firem i m\u00e9di\u00ed. \u0158e\u0161ili jsme <a href=\"https:\/\/mediaboard.com\/cs\/monitoring-medii\/\">monitoring<\/a>, <a href=\"https:\/\/mediaboard.com\/cs\/ai\/\">AI v PR<\/a> i to, jak m\u00e1 vypadat reporting, kter\u00fd d\u00e1v\u00e1 smysl. <\/p>\n\n\n\n<p>Krom\u011b v\u00fdborn\u00fdch drink\u016f od na\u0161eho barmana\/obchodn\u00edka Otty Pil\u00e1ka jsme p\u0159ipravili i sout\u011b\u017e o vstupenky na Colours of Ostrava, divadeln\u00ed p\u0159edstaven\u00ed nebo relax v Aqualandu. D\u00edky v\u0161em, kte\u0159\u00ed se zapojili \u2013 a v\u00fdherc\u016fm je\u0161t\u011b jednou gratulujeme! \ud83c\udf89<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-scaled.jpg\" alt=\"Communication Summit 2025\" class=\"wp-image-64791\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-scaled.jpg 2560w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-300x200.jpg 300w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-1024x683.jpg 1024w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-768x512.jpg 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-1536x1024.jpg 1536w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-2048x1365.jpg 2048w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-20x13.jpg 20w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-843x562.jpg 843w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-1686x1124.jpg 1686w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-422x281.jpg 422w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-540x360.jpg 540w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-720x480.jpg 720w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-270x180.jpg 270w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-104x69.jpg 104w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-208x139.jpg 208w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-52x35.jpg 52w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-160x107.jpg 160w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-320x213.jpg 320w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-80x53.jpg 80w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-24x16.jpg 24w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-36x24.jpg 36w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC7505-48x32.jpg 48w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"2560\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-scaled.jpg\" alt=\"Communication Summit 2025\" class=\"wp-image-64811\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-scaled.jpg 1920w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-225x300.jpg 225w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-768x1024.jpg 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-1152x1536.jpg 1152w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-1536x2048.jpg 1536w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-15x20.jpg 15w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-422x562.jpg 422w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-843x1124.jpg 843w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-211x281.jpg 211w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-330x440.jpg 330w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-360x480.jpg 360w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-165x220.jpg 165w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-77x102.jpg 77w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-153x204.jpg 153w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-38x51.jpg 38w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-160x213.jpg 160w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-320x427.jpg 320w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-80x107.jpg 80w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-18x24.jpg 18w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-27x36.jpg 27w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/IMG_0453-36x48.jpg 36w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Trendy, kter\u00e9 (ne)p\u0159ekvapily<\/strong><\/h2>\n\n\n\n<p>Z \u010deho m\u00e1me radost? \u017de t\u00e9ma <strong>m\u011b\u0159en\u00ed efektivity<\/strong> a <strong>datov\u011b podlo\u017een\u00e9ho PR<\/strong> p\u0159est\u00e1v\u00e1 b\u00fdt okrajov\u00e9. Letos se o n\u011bm mluvilo nap\u0159\u00ed\u010d s\u00e1ly \u2013 a ukazuje se, \u017ee:<\/p>\n\n\n\n<ul><li>AI v PR nen\u00ed hrozba, ale n\u00e1stroj \u2013 pokud v\u00edte, jak na n\u011bj.<\/li><li>Reporting mus\u00ed b\u00fdt rychl\u00fd, vizu\u00e1ln\u00ed a pochopiteln\u00fd i pro top management.<\/li><li>Komunikace se \u010d\u00edm d\u00e1l v\u00edc propojuje s obchodem \u2013 a ti nejlep\u0161\u00ed to u\u017e d\u00e1vno pochopili.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<h2><strong>D\u011bkujeme, \u017ee jste se za n\u00e1mi stavili<\/strong>!<\/h2>\n\n\n\n<p>Communication Summit 2025 byl skv\u011bl\u00fd. Propojili jsme se s des\u00edtkami profesion\u00e1l\u016f z \u010ceska, Slovenska i dal\u0161\u00edch zem\u00ed, posb\u00edrali zp\u011btnou vazbu a nasd\u00edleli, kam se n\u00e1\u0161 produkt i cel\u00fd Mediaboard d\u00e1l posouv\u00e1.<\/p>\n\n\n\n<p>Pokud jste n\u00e1s nestihli \u2013 ozv\u011bte se. R\u00e1di v\u00e1m PRIMe, reporting nebo monitoring uk\u00e1\u017eeme online.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-main-green-background-color has-background\" href=\"https:\/\/app.mediaboard.com\/sign-up\" style=\"border-radius:100px\">Vyzkou\u0161ejte PRIMe zdarma<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Budeme se t\u011b\u0161it na dal\u0161\u00ed ro\u010dn\u00edk! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-scaled.jpg\" alt=\"Communication Summit 2025\" class=\"wp-image-64861\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-scaled.jpg 2560w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-300x200.jpg 300w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-1024x683.jpg 1024w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-768x512.jpg 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-1536x1024.jpg 1536w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-2048x1365.jpg 2048w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-20x13.jpg 20w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-843x562.jpg 843w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-1686x1124.jpg 1686w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-422x281.jpg 422w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-540x360.jpg 540w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-720x480.jpg 720w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-270x180.jpg 270w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-104x69.jpg 104w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-208x139.jpg 208w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-52x35.jpg 52w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-160x107.jpg 160w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-320x213.jpg 320w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-80x53.jpg 80w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-24x16.jpg 24w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-36x24.jpg 36w, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/DSC8383-48x32.jpg 48w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Komunikace se m\u011bn\u00ed. A Communication Summit 2025 to potvrdil. Nejv\u011bt\u0161\u00ed PR a marketingov\u00e1 akce v \u010cesku letos nab\u00eddla nejen inspirativn\u00ed \u0159e\u010dn\u00edky, ale hlavn\u011b posun v tom, jak se v oboru d\u00edv\u00e1me na m\u011b\u0159en\u00ed dopadu, pr\u00e1ci s daty nebo technologii v ka\u017edodenn\u00ed praxi.<\/p>\n","protected":false},"author":19,"featured_media":64832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Jak\u00fd byl leto\u0161n\u00ed Communication Summit 2025? 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