{"id":65138,"date":"2025-06-23T09:10:59","date_gmt":"2025-06-23T07:10:59","guid":{"rendered":"https:\/\/mediaboard.com\/?p=65138"},"modified":"2025-06-23T11:42:59","modified_gmt":"2025-06-23T09:42:59","slug":"barcelonske-principy-4-0-prime","status":"publish","type":"post","link":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/","title":{"rendered":"Barcelonsk\u00e9 principy 4.0 &#038; PRIMe"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>PR pot\u0159ebuje m\u011b\u0159en\u00ed, kter\u00e9 odpov\u00edd\u00e1 realit\u011b<\/strong><\/h2>\n\n\n\n<p>Barcelonsk\u00e9 principy, glob\u00e1ln\u011b uzn\u00e1van\u00fd r\u00e1mec pro hodnocen\u00ed a m\u011b\u0159en\u00ed PR, byly v roce 2025 znovu aktualizov\u00e1ny. Verze 4.0 reflektuje rychl\u00fd v\u00fdvoj v oblasti komunikace, technologi\u00ed a datov\u00e9 analytiky.<\/p>\n\n\n\n<p>P\u0159in\u00e1\u0161\u00ed jasn\u00fd vzkaz: M\u011b\u0159en\u00ed dopadu PR a medializace m\u00e1 b\u00fdt smyslupln\u00e9, etick\u00e9 a transparentn\u00ed. A m\u00e1 vych\u00e1zet ze skute\u010dn\u00e9ho dopadu na zna\u010dku a stakeholdery, ne jen z po\u010dtu zm\u00ednek.<\/p>\n\n\n\n<p>Principy definovan\u00e9 asociac\u00ed <a href=\"https:\/\/amecorg.com\/\">AMEC<\/a> navazuj\u00ed na desetiletou tradici a z\u00e1rove\u0148 odr\u00e1\u017eej\u00ed nejnov\u011bj\u0161\u00ed v\u00fdzvy, kter\u00e9 p\u0159in\u00e1\u0161\u00ed rozmach digit\u00e1ln\u00edch platforem, um\u011bl\u00e9 inteligence i rostouc\u00ed n\u00e1roky na odpov\u011bdnost komunikace.<\/p>\n\n\n\n<p>Ale jak tyto ide\u00e1ly p\u0159ev\u00e9st do praxe? Pr\u00e1v\u011b tady p\u0159ich\u00e1z\u00ed <a href=\"https:\/\/mediaboard.com\/cs\/prime\/\">PRIMe<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Barcelonsk\u00e9 principy 4.0 &amp; PRIMe<\/h2>\n\n\n\n<p>PRIMe (Public Reach &amp; Influence Metric) je metrika vyvinut\u00e1 v Mediaboardu \u2013 nejpou\u017e\u00edvan\u011bj\u0161\u00ed PR platform\u011b v \u010cesku, kter\u00e1 expanduje nap\u0159\u00ed\u010d evropsk\u00fdm trhem. Tato metrika propojuje kvalitativn\u00ed i kvantitativn\u00ed data a p\u0159ekl\u00e1d\u00e1 je do<strong> jednoho srozumiteln\u00e9ho sk\u00f3re.<\/strong> Hodnot\u00ed:<\/p>\n\n\n\n<ul><li><strong>Relevanci obsahu<\/strong><\/li><li><strong>Sentiment<\/strong><\/li><li><strong>Dosah<\/strong><\/li><li><strong>Kvalitu v\u00fdstupu<\/strong><\/li><\/ul>\n\n\n\n<p>Zam\u011b\u0159uje se prim\u00e1rn\u011b na medi\u00e1ln\u00ed kan\u00e1ly (earned media) \u2013 tedy na to, co se o va\u0161\u00ed zna\u010dce \u0159\u00edk\u00e1 v m\u00e9di\u00edch. Ale nez\u016fst\u00e1v\u00e1 to jen u nich. Sleduje i to, jak\u00fd v\u00fdznam a dopad maj\u00ed sd\u011blen\u00ed v o\u010d\u00edch ve\u0159ejnosti.<\/p>\n\n\n\n<p>Modern\u00ed komunikace je slo\u017eit\u00e1, v\u00edcekan\u00e1lov\u00e1 a rychl\u00e1. V takov\u00e9m prost\u0159ed\u00ed je nutn\u00e9 m\u00edt n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 rozhodovat se na z\u00e1klad\u011b relevantn\u00edch dat \u2013 nejen podle \u010d\u00edsel, ale i kontextu a v\u00fdznamu. PRIMe vznikl pr\u00e1v\u011b proto, aby tento proces zjednodu\u0161il.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-main-blue-background-color has-background\" href=\"https:\/\/mediaboard.com\/cs\/prime\/\" style=\"border-radius:100px\">Zjistit v\u00edce o PRIMe<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Jak PRIMe pom\u00e1h\u00e1 naplnit Barcelonsk\u00e9 principy 4.0<\/strong><\/h2>\n\n\n\n<p>Barcelonsk\u00e9 principy nejsou n\u00e1vod, ale metodick\u00fd r\u00e1mec. A PRIMe je n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 jejich my\u0161lenky uv\u00e9st do praxe:<\/p>\n\n\n\n<ul><li><strong>M\u011b\u0159en\u00ed s c\u00edlem<\/strong>: PRIMe usnad\u0148uje sledov\u00e1n\u00ed konkr\u00e9tn\u00edch c\u00edl\u016f PR strategie. Bez c\u00edle nen\u00ed m\u011b\u0159en\u00ed \u2013 PRIMe tento z\u00e1kladn\u00ed po\u017eadavek respektuje.<\/li><li><strong>Kvalita i kvantita<\/strong>: Hodnot\u00ed nejen po\u010dty, ale i obsahovou relevanci a sentiment. Kombinace dat a interpretace umo\u017e\u0148uje nahl\u00ed\u017eet na v\u00fdsledky z v\u00edce \u00fahl\u016f.<\/li><li><strong>Dopad na publikum<\/strong>: Nez\u00e1le\u017e\u00ed jen na tom, co bylo publikov\u00e1no, ale jak to rezonovalo. PRIMe m\u011b\u0159\u00ed, co skute\u010dn\u011b zas\u00e1hlo c\u00edlov\u00e9 publikum.<\/li><li><strong>Etika a transparentnost<\/strong>: Metodika PRIMe je otev\u0159en\u00e1, konzistentn\u00ed a replikovateln\u00e1. A to je v dob\u011b AI automatizace z\u00e1sadn\u00ed.<\/li><\/ul>\n\n\n\n<p>V praxi to znamen\u00e1, \u017ee i bez velk\u00fdch analytick\u00fdch t\u00fdm\u016f m\u016f\u017eete s PRIMe sledovat, jak\u00fd skute\u010dn\u00fd dopad m\u00e1 va\u0161e komunikace. Kdy\u017e se rozhodujete, co d\u011blat d\u00e1l \u2013 PRIMe v\u00e1m d\u00e1 siln\u00fd z\u00e1klad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-1024x683.jpeg\" alt=\"Barcelonsk\u00e9 principy 4.0 &amp; PRIMe\n\" class=\"wp-image-46372\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-1024x683.jpeg 1024w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-300x200.jpeg 300w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-768x512.jpeg 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-1536x1024.jpeg 1536w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-2048x1366.jpeg 2048w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-20x13.jpeg 20w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-24x16.jpeg 24w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-36x24.jpeg 36w, https:\/\/mediaboard.com\/wp-content\/uploads\/2024\/07\/AdobeStock_340498832-scaled-48x32.jpeg 48w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>PR si zaslou\u017e\u00ed v\u00edc ne\u017e jen AVE<\/strong><\/h2>\n\n\n\n<p>PR si dlouho vypom\u00e1halo metrikami, kter\u00e9 se hod\u00ed sp\u00ed\u0161 pro reklamn\u00ed inzertci \u2013 typicky AVE (advertising value equivalency). Barcelonsk\u00e9 principy 4.0 d\u00e1vaj\u00ed AVE definitivn\u011b sbohem. A my souhlas\u00edme.<\/p>\n\n\n\n<p>AVE p\u0159edstavuje p\u0159epo\u010det medi\u00e1ln\u00edho v\u00fdstupu na hodnotu, jakou by m\u011bla stejn\u00e1 plocha nebo prostor v reklam\u011b. Je to zjednodu\u0161en\u00e1 a \u010dasto zav\u00e1d\u011bj\u00edc\u00ed metrika, kter\u00e1 nebere v potaz kontext, tonalitu ani re\u00e1ln\u00fd vliv sd\u011blen\u00ed.<\/p>\n\n\n\n<p>V aplikaci Mediaboard je AVE st\u00e1le dostupn\u00e9 \u2013 ale jasn\u011b ozna\u010den\u00e9 jako orienta\u010dn\u00ed a nedoporu\u010dovan\u00fd ukazatel. Slou\u017e\u00ed tam, kde je pot\u0159eba srovn\u00e1n\u00ed nebo v\u00fdchoz\u00ed bod, ale nen\u00ed ur\u010den pro hodnocen\u00ed efektivity PR. Pr\u00e1v\u011b proto je PRIMe p\u0159irozenou a doporu\u010dovanou alternativou, kter\u00e1 p\u0159in\u00e1\u0161\u00ed daleko hlub\u0161\u00ed insight.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Kvalitativn\u00ed p\u0159\u00edstup jako z\u00e1klad<\/strong><\/h2>\n\n\n\n<p>PRIMe vych\u00e1z\u00ed z kvalitativn\u00edho p\u0159\u00edstupu \u2013 sleduje <strong>co se o v\u00e1s \u0159\u00edk\u00e1, kde a jak\u00fdm t\u00f3nem<\/strong>. Zohled\u0148uje relevanci obsahu, d\u016fv\u011bryhodnost m\u00e9di\u00ed i celkov\u00e9 vyzn\u011bn\u00ed sd\u011blen\u00ed.<\/p>\n\n\n\n<p>Na rozd\u00edl od \u010dist\u011b popisn\u00fdch anal\u00fdz ale PRIMe nejde jen po dojmech. <strong>V\u0161echny tyto vstupy p\u0159ekl\u00e1d\u00e1 do jednoho p\u0159ehledn\u00e9ho sk\u00f3re<\/strong>, kter\u00e9 ukazuje, jak\u00fd medi\u00e1ln\u00ed dopad m\u00e1 va\u0161e komunikace.<\/p>\n\n\n\n<p>D\u00edky tomu z\u00edsk\u00e1te <strong>hloubkov\u00fd kontext i srozumiteln\u00e1 \u010d\u00edsla<\/strong> \u2013 ide\u00e1ln\u00ed kombinaci pro strategick\u00e1 rozhodnut\u00ed, p\u0159esn\u00fd reporting i sledov\u00e1n\u00ed v\u00fdvoje v \u010dase.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Z\u00e1v\u011br: Modern\u00ed PR \u2013 od kvantity ke kvalit\u011b<\/strong><\/h2>\n\n\n\n<p>PRIMe nenahrazuje Barcelonsk\u00e9 principy. Ale umo\u017e\u0148uje je jednodu\u0161e p\u0159ev\u00e9st do praxe.<\/p>\n\n\n\n<p>Pom\u00e1h\u00e1 PR profesion\u00e1l\u016fm, kte\u0159\u00ed nemaj\u00ed \u010das na dlouh\u00e9 hodnocen\u00ed, ale cht\u011bj\u00ed v\u011bd\u011bt, co jejich komunikace skute\u010dn\u011b zp\u016fsobila. Pom\u00e1h\u00e1 p\u0159eklenout propast mezi po\u010dtem zm\u00ednek a re\u00e1ln\u00fdm dopadem.<\/p>\n\n\n\n<p>Modern\u00ed PR si zaslou\u017e\u00ed lep\u0161\u00ed m\u011b\u0159en\u00ed medializace. A PRIMe to dok\u00e1\u017ee.<\/p>\n\n\n\n<p>Chcete v\u011bd\u011bt v\u00edc o tom, jak PRIMe funguje a jak m\u016f\u017ee pomoci va\u0161\u00ed komunikaci? Ozv\u011bte se n\u00e1m \u2013 r\u00e1di v\u00e1m uk\u00e1\u017eeme, jak m\u016f\u017ee PR kone\u010dn\u011b mluvit jazykem dat, kter\u00e1 d\u00e1vaj\u00ed smysl.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-main-blue-background-color has-background\" href=\"https:\/\/app.mediaboard.com\/sign-up\/?pal=cs\" style=\"border-radius:100px\">Vyzkou\u0161ejte PRIMe zdarma<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelonsk\u00e9 principy 4.0 potvrzuj\u00ed to, co v Mediaboardu \u0159\u00edk\u00e1me u\u017e d\u00e1vno: PR si zaslou\u017e\u00ed smyslupln\u00e9, srozumiteln\u00e9 a etick\u00e9 m\u011b\u0159en\u00ed. PRIMe je metrika, kter\u00e1 kombinuje kvalitativn\u00ed i kvantitativn\u00ed p\u0159\u00edstup \u2013 a kone\u010dn\u011b d\u00e1v\u00e1 PR vlastn\u00ed jazyk dat. \u017d\u00e1dn\u00e9 AVE, ale re\u00e1ln\u00fd dopad.<\/p>\n","protected":false},"author":19,"featured_media":65200,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Barcelonsk\u00e9 principy 4.0 &amp; PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelonsk\u00e9 principy 4.0 &amp; PRIMe\" \/>\n<meta property=\"og:description\" content=\"Barcelonsk\u00e9 principy 4.0 &amp; PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediaboard.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T07:10:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T09:42:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2550\" \/>\n\t<meta property=\"og:image:height\" content=\"1332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza \u017di\u017elavsk\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediaboard.com\/#website\",\"url\":\"https:\/\/mediaboard.com\/\",\"name\":\"Mediaboard.com\",\"description\":\"The only media intel tool you will ever need\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediaboard.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#primaryimage\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg\",\"contentUrl\":\"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg\",\"width\":2550,\"height\":1332,\"caption\":\"Barcelonskee principy 4.0 (1)\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#webpage\",\"url\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/\",\"name\":\"Barcelonsk\u00e9 principy 4.0 & PRIMe\",\"isPartOf\":{\"@id\":\"https:\/\/mediaboard.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#primaryimage\"},\"datePublished\":\"2025-06-23T07:10:59+00:00\",\"dateModified\":\"2025-06-23T09:42:59+00:00\",\"author\":{\"@id\":\"https:\/\/mediaboard.com\/#\/schema\/person\/bfa7f29377a3fe1a9aa7d10f07b32955\"},\"description\":\"Barcelonsk\u00e9 principy 4.0 & PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediaboard.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barcelonsk\u00e9 principy 4.0 &#038; PRIMe\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediaboard.com\/#\/schema\/person\/bfa7f29377a3fe1a9aa7d10f07b32955\",\"name\":\"Tereza \u017di\u017elavsk\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/mediaboard.com\/#personlogo\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a428cb30a9e07badbdf4194db132ce9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a428cb30a9e07badbdf4194db132ce9?s=96&d=mm&r=g\",\"caption\":\"Tereza \u017di\u017elavsk\u00e1\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Barcelonsk\u00e9 principy 4.0 & PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/","og_locale":"cs_CZ","og_type":"article","og_title":"Barcelonsk\u00e9 principy 4.0 & PRIMe","og_description":"Barcelonsk\u00e9 principy 4.0 & PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.","og_url":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/","og_site_name":"Mediaboard.com","article_published_time":"2025-06-23T07:10:59+00:00","article_modified_time":"2025-06-23T09:42:59+00:00","og_image":[{"width":2550,"height":1332,"url":"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza \u017di\u017elavsk\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/mediaboard.com\/#website","url":"https:\/\/mediaboard.com\/","name":"Mediaboard.com","description":"The only media intel tool you will ever need","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediaboard.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"ImageObject","@id":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#primaryimage","inLanguage":"cs","url":"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg","contentUrl":"https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/06\/Barcelonske\u0301-principy-4.0-1.jpg","width":2550,"height":1332,"caption":"Barcelonskee principy 4.0 (1)"},{"@type":"WebPage","@id":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#webpage","url":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/","name":"Barcelonsk\u00e9 principy 4.0 & PRIMe","isPartOf":{"@id":"https:\/\/mediaboard.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#primaryimage"},"datePublished":"2025-06-23T07:10:59+00:00","dateModified":"2025-06-23T09:42:59+00:00","author":{"@id":"https:\/\/mediaboard.com\/#\/schema\/person\/bfa7f29377a3fe1a9aa7d10f07b32955"},"description":"Barcelonsk\u00e9 principy 4.0 & PRIMe \u2013 m\u011b\u0159te dopad komunikace srozumiteln\u011b, eticky a podle sou\u010dasn\u00fdch standard\u016f.","breadcrumb":{"@id":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediaboard.com\/cs\/barcelonske-principy-4-0-prime\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediaboard.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Barcelonsk\u00e9 principy 4.0 &#038; PRIMe"}]},{"@type":"Person","@id":"https:\/\/mediaboard.com\/#\/schema\/person\/bfa7f29377a3fe1a9aa7d10f07b32955","name":"Tereza \u017di\u017elavsk\u00e1","image":{"@type":"ImageObject","@id":"https:\/\/mediaboard.com\/#personlogo","inLanguage":"cs","url":"https:\/\/secure.gravatar.com\/avatar\/3a428cb30a9e07badbdf4194db132ce9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a428cb30a9e07badbdf4194db132ce9?s=96&d=mm&r=g","caption":"Tereza \u017di\u017elavsk\u00e1"}}]}},"_links":{"self":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/65138"}],"collection":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/comments?post=65138"}],"version-history":[{"count":13,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/65138\/revisions"}],"predecessor-version":[{"id":65288,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/posts\/65138\/revisions\/65288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/media\/65200"}],"wp:attachment":[{"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/media?parent=65138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/categories?post=65138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaboard.com\/cs\/wp-json\/wp\/v2\/tags?post=65138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}