{"id":66489,"date":"2025-07-08T09:31:32","date_gmt":"2025-07-08T07:31:32","guid":{"rendered":"https:\/\/mediaboard.com\/?p=66489"},"modified":"2025-07-08T09:36:41","modified_gmt":"2025-07-08T07:36:41","slug":"ohlednuti-za-akci-v-praze-ne-kazda-boure-je-videt-skryta-rizika-nekrizove-komunikace","status":"publish","type":"post","link":"https:\/\/mediaboard.com\/cs\/ohlednuti-za-akci-v-praze-ne-kazda-boure-je-videt-skryta-rizika-nekrizove-komunikace\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za akc\u00ed v Praze \u2013 Ne ka\u017ed\u00e1 bou\u0159e je vid\u011bt: Skryt\u00e1 rizika (ne)krizov\u00e9 komunikace \ud83d\udcac"},"content":{"rendered":"\n

\ud83d\udd25 Kdy\u017e uvnit\u0159 firmy doutn\u00e1 krize, ale navenek je ticho, je to \u010dasto pr\u00e1v\u011b intern\u00ed komunikace, kter\u00e1 m\u00e1 v rukou kl\u00ed\u010d. Jak ji zvl\u00e1dat? Kde \u010d\u00edhaj\u00ed rizika? A jak nepodcenit prvn\u00ed varovn\u00e9 sign\u00e1ly?<\/p>\n\n\n\n

Ambasadorky setk\u00e1n\u00ed, interk\u00e1\u0159ka Agata Hauerov\u00e1<\/a> <\/strong>& Lenka \u0160afr\u00e1nkov\u00e1<\/strong><\/a>, pozvaly i tentokr\u00e1t velmi zaj\u00edmav\u00e9 hosty:<\/p>\n\n\n\n

\ud83d\udc69\u200d\ud83d\udcbb Vedouc\u00ed odd\u011blen\u00ed PR a tiskov\u00e1 mluv\u010d\u00ed\u00a0Kate\u0159ina Pavl\u00edkov\u00e1<\/a><\/strong> z \u00da\u0159adu pr\u00e1ce<\/em> m\u00e1 za sebou v\u00edce ne\u017e 10 let zku\u0161enost\u00ed z PR a v roce 2022 z\u00edskala ocen\u011bn\u00ed Mluv\u010d\u00ed roku<\/em>.<\/p>\n\n\n\n

\ud83e\udde0 Vedouc\u00ed extern\u00ed komunikace Ond\u0159ej \u0160uch<\/a><\/strong>\u00a0ze Skansky<\/em> m\u00e1 p\u0159es 20 let zku\u0161enost\u00ed v oblasti PR a marketingu a v\u011b\u0159\u00ed, \u017ee dobr\u00e1 komunikace dok\u00e1\u017ee nejen zlep\u0161it reputaci, ale v n\u011bkter\u00fdch odv\u011btv\u00edch
i zachra\u0148ovat \u017eivoty.<\/p>\n\n\n\n

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\"intern\u00ed<\/figure><\/div>\n\n\n\n
\"intern\u00ed<\/figure><\/div>\n\n\n\n

 <\/h2>\n\n\n\n

\ud83e\udded Pro\u010d tohle t\u00e9ma otev\u00edr\u00e1me pr\u00e1v\u011b te\u010f?<\/strong><\/h2>\n\n\n\n

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Intern\u00ed komunikace dlouho z\u016fst\u00e1vala na okraji pozornosti \u2013 ve st\u00ednu marketingu, krizov\u00fdch pl\u00e1n\u016f nebo HR proces\u016f. Ale v dob\u011b, kdy se loajalita zam\u011bstnanc\u016f buduje stejn\u011b t\u011b\u017eko jako d\u016fv\u011bra ve\u0159ejnosti, je to pr\u00e1v\u011b \u201einterka\u201c, kdo dr\u017e\u00ed firmu pohromad\u011b.<\/p>\n\n\n\n

Je \u010das j\u00ed d\u00e1t hlas. A n\u00e1stroje.<\/p>\n\n\n\n

\ud83d\udca1 I tohle byl jeden z motiv\u016f, pro\u010d Mediaboard otev\u00edr\u00e1 t\u00e9ma intern\u00ed komunikace systematicky. Chceme firm\u00e1m pomoct v\u010das zachytit varovn\u00e9 sign\u00e1ly, ale taky uk\u00e1zat, jak efektivn\u00ed intern\u00ed komunikace dok\u00e1\u017ee zamezit vn\u011bj\u0161\u00ed krizi d\u0159\u00edv, ne\u017e se v\u016fbec stane t\u00e9matem m\u00e9di\u00ed.<\/p>\n\n\n\n

\ud83d\udcca A v\u00edme, \u017ee to nejsou jen pocity \u2013 kvalitn\u00ed komunikace se d\u00e1 m\u011b\u0159it. Na\u0161e metrika PRIMe<\/a><\/strong> ukazuje dopad PR nejen navenek, ale i dovnit\u0159. Sleduje tonalitu, kvalitu i relevance v\u00fdstup\u016f a pom\u00e1h\u00e1 komunik\u00e1tor\u016fm zvy\u0161ovat vliv zna\u010dky v o\u010d\u00edch ve\u0159ejnosti i zam\u011bstnanc\u016f.<\/p>\n\n\n\n

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\"intern\u00ed<\/figure><\/div>\n\n\n\n

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\ud83d\udd0e Co n\u00e1m utkv\u011blo:<\/strong><\/h2>\n\n\n\n

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\ud83c\udd98 Jak \u0159\u00edk\u00e1 Kate\u0159ina Pavl\u00edkov\u00e1, krizovka za\u010d\u00edn\u00e1 nej\u010dast\u011bji v p\u00e1tek, o v\u00edkendu,
o dovolen\u00e9 nebo po pracovn\u00ed dob\u011b.<\/p>\n\n\n\n

\ud83d\udde3 Ond\u0159ej \u0160uch vtipn\u011b poznamenal, \u017ee krizovka za\u010d\u00edn\u00e1 v moment\u011b, kdy zaslechnete: \u201a\u201aA k***a!\u2018\u2018<\/p>\n\n\n\n

\ud83c\udf74 P\u0159i\u0161li jsme na to, kam vlo\u017eit opravdu d\u016fle\u017eit\u00e9 informace: T\u0159eba do j\u00eddeln\u00edho l\u00edstku! \ud83d\ude04<\/p>\n\n\n\n

\u2b50 Interka m\u00e1 v krizovce svoje pevn\u00e9 m\u00edsto. A poslouchat je stejn\u011b d\u016fle\u017eit\u00e9 jako mluvit. <\/p>\n\n\n\n

\ud83d\udea8 Upozorn\u011bn\u00ed na nebezpe\u010d\u00ed od zam\u011bstnanc\u016f nen\u00ed bonzov\u00e1n\u00ed, ale n\u011bco, co chr\u00e1n\u00ed jm\u00e9no zna\u010dky. <\/p>\n\n\n\n

\u2705 Ka\u017ed\u00fd interk\u00e1\u0159 by m\u011bl v\u011bd\u011bt, jak se o jeho firm\u011b p\u00ed\u0161e. Zajist\u011bte si p\u0159\u00edstup k medi\u00e1ln\u00edmu monitoringu.<\/p>\n\n\n\n

\ud83d\udcaa Ka\u017ed\u00e1 krize je p\u0159\u00edle\u017eitost\u00ed pro dobr\u00fd p\u0159\u00edb\u011bh.<\/p>\n\n\n\n

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\u2615 Za v\u00fdbornou k\u00e1vu i kol\u00e1\u010de vd\u011b\u010d\u00edme\u00a0Illegal Beans<\/a>, kterou n\u00e1m na m\u00edst\u011b p\u0159ipravili jejich barist\u00e9. Nechyb\u011bl ani catering od District 3,<\/a> networking a neform\u00e1ln\u00ed atmosf\u00e9ra s bezpe\u010dn\u00fdm prostorem pro sd\u00edlen\u00ed. <\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

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A co d\u00e1l?<\/h2>\n\n\n\n

T\u00edmto eventem to nekon\u010d\u00ed. Pr\u00e1v\u011b naopak \u2013 jde o za\u010d\u00e1tek diskuze o tom, jak m\u00e1 vypadat\u00a0intern\u00ed komunikace ve 21. stolet\u00ed. Chceme pokra\u010dovat v s\u00e9rii setk\u00e1n\u00ed, sd\u00edlet p\u0159\u00edpadov\u00e9 studie a inspirovat.<\/p>\n\n\n\n

Pokud v\u00e1s t\u00e9ma\u00a0Intern\u00ed komunikace\u00a0zaj\u00edm\u00e1,\u00a0p\u0159idejte se k na\u0161\u00ed komunit\u011b.\u00a0<\/strong><\/a>Sledujte\u00a0Mediaboard<\/strong><\/a>\u00a0na LinkedInu a bu\u010fte u toho jako prvn\u00ed.<\/p>\n\n\n\n

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Komunita interk\u00e1\u0159\u016f na LinkedIn<\/a><\/div>\n<\/div>\n\n\n\n

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Dal\u0161\u00ed kr\u00e1sn\u00e9 setk\u00e1n\u00ed interk\u00e1\u0159\u016f se neslo ve znamen\u00ed neviditeln\u00fdch kriz\u00ed \u2013 a toho, jak je dok\u00e1\u017ee intern\u00ed komunikace rozpoznat, zm\u00edrnit nebo jim ide\u00e1ln\u011b \u00fapln\u011b p\u0159edej\u00edt.<\/p>\n","protected":false},"author":19,"featured_media":66490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n\t\n\t\n