{"id":62368,"date":"2025-04-07T15:23:47","date_gmt":"2025-04-07T13:23:47","guid":{"rendered":"https:\/\/mediaboard.com\/?page_id=62368"},"modified":"2025-06-17T12:59:30","modified_gmt":"2025-06-17T10:59:30","slug":"krizno-komuniciranje","status":"publish","type":"page","link":"https:\/\/mediaboard.com\/sl\/krizno-komuniciranje\/","title":{"rendered":"Krizno komuniciranje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"62368\" class=\"elementor elementor-62368 elementor-46048\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ca88e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ca88e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525bd94\" data-id=\"525bd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b2487 elementor-widget elementor-widget-hero-subpage\" data-id=\"b1b2487\" data-element_type=\"widget\" data-widget_type=\"hero-subpage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='xcontainer mt-14 lg:mt-24'>\r\n\t\t\t\t<div class='flex mt-10 md:mt-22 overflow-visible relative justify-between'>\r\n\t\t\t\t\t<div class='flex flex-col items-start text-left md:w-[500px] md:shrink-0'>\r\n\t\t\t\t\t\t<h1 class='text-4xl lg:text-5.5xl font-bold text-blue-400 lg:mt-7'>Krizno komuniciranje<\/h1>\r\n\t\t\t\t\t\t<p class='text-sm lg:text-lg text-blue-400 mt-6'>Spremljanje v realnem \u010dasu in takoj\u0161nja obvestila v kriznih situacijah.<\/p><\/div>\r\n\t\t\t\t\t<div class='hidden lg:block'>\r\n\t\t\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/04\/screenshot_1@2x.webp' width='610' height='360'\r\n\t\t\t\t\t\talt='hero'\r\n\t\t\t\t\t\tsrcSet='https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/04\/screenshot_1@2x.webp 1x, https:\/\/mediaboard.com\/wp-content\/uploads\/2025\/04\/screenshot_1@2x.webp 2x'\r\n\t\t\t\t\t\tclass='' \/>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9767d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9767d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4ab634\" data-id=\"c4ab634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc63fc elementor-widget elementor-widget-spacer\" data-id=\"ddc63fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36af412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36af412\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c0588\" data-id=\"93c0588\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b2a239 elementor-widget elementor-widget-block-with-right-image\" data-id=\"6b2a239\" data-element_type=\"widget\" data-widget_type=\"block-with-right-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='w-full bg-white rounded-base grid lg:grid-rows-1 lg:grid-cols-2 block-with-image-height-auto overflow-hidden shadow-base shadow-base'>\r\n\t\t\t<div class='p-4 md:p-8 flex flex-col justify-between order-2 lg:order-1'>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<h3 class='text-2xl md:text-4.5xl font-semibold text-blue-400'>\r\n\t\t\t\t\t\tNikoli ni\u010desar ne zamudite z Mediaboardom\r\n\t\t\t\t\t<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<p class='mt-6 md:mt-0 text-sm leading-6 md:text-base md:leading-relaxed2 text-blue-400'>\r\n\t\t\t\t\t\tKrizno komuniciranje zahteva hitra, natan\u010dna in zanesljiva orodja za obvladovanje morebitnih gro\u017eenj. Re\u0161itev Mediaboarda vam omogo\u010da, da ste 24\/7 obve\u0161\u010deni in pripravljeni na odziv z naprednim spremljanjem in takoj\u0161njimi opozorili.\n\nPrejemajte posodobitve v realnem \u010dasu iz spletnih, tradicionalnih in dru\u017ebenih medijev.\r\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<a class='flex items-center text-base font-medium text-blue mt-6' href='https:\/\/app.mediaboard.com\/sign-up'>\r\n\t\t\t\t\tPreizkusite brezpla\u010dno\r\n\t\t\t\t\t<svg class='inline-block ml-2 w-4 h-4'>\r\n\t\t\t\t\t\t<use href='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/sprite.svg#icon_arrow_right_blue'><\/use>\r\n\t\t\t\t\t<\/svg>\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class='order-1 lg:order-2 relative'>\r\n\t\t\t\t<img width=\"540\" height=\"440\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2.png\" class=\"object-cover w-full h-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2.png 1080w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-300x244.png 300w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-1024x834.png 1024w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-768x626.png 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-24x20.png 24w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-36x29.png 36w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_1@2x-2-48x39.png 48w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1acc23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1acc23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9119e43\" data-id=\"9119e43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b52fb98 elementor-widget elementor-widget-section-heading\" data-id=\"b52fb98\" data-element_type=\"widget\" data-widget_type=\"section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div>\r\n\t\t<h2 class='text-base font-bold text-blue text-center'>\r\n\t\t\t<span class='uppercase'>\r\n\t\t\t\tNa\u0161a re\u0161itev za\r\n\t\t\t<\/span>\r\n\t\t\t<br \/>\r\n\t\t\t<span class=' text-4xl leading-none font-semibold md:text-6xl md:leading-relaxed-minus md:font-medium text-blue-400 text-center'>\r\n\t\t\t\tKrizno Komuniciranje\r\n\t\t\t<\/span>\r\n\t\t<\/h2>\r\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6dbd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6dbd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6f1efb\" data-id=\"d6f1efb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a5ba2 height-auto elementor-widget elementor-widget-boxes-with-tag\" data-id=\"78a5ba2\" data-element_type=\"widget\" data-widget_type=\"boxes-with-tag.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='grid lg:grid-cols-2 gap-6 mt-14'>\r\n\t\t<div\r\n\t\t\tclass='shadow-base bg-white rounded-base overflow-hidden h-[336px] px-6 py-9 flex flex-col justify-between relative'>\r\n\t\t\t<div class='absolute top-0 w-14 h-4 bg-blue rounded-b-sm'>\r\n\t\t\t<\/div>\r\n\t\t\t<div><h4 class='text-2xl leading-none font-semibold text-blue-400'>\ud83d\udcf0 Celovito spremljanje medijev<\/h4><\/div>\r\n\t\t\t<div class='flex flex-col'>\r\n\t\t\t\t<div>\r\n\t\t\t<p class='mt-22 text-base leading-relaxed2 text-blue-400 font-semibold'>Na\u0161a re\u0161itev uporablja najsodobnej\u0161o tehnologijo za spremljanje televizijskih in radijskih oddaj v realnem \u010dasu.<\/p>\r\n\t\t<\/div><div class='-mx-6 px-6 mt-6 pt-6 border-t border-t-blue-400 border-opacity-10'>\r\n\t\t\t<p class='text-sm leading-6 text-blue-400'><b> \u25cf Prepoznavanje govora:  <\/b> Zazna in analizira izgovorjeno vsebino v razli\u010dnih medijskih kanalih.\n<br><br>\n <b> \u25cf Prepoznavanje obrazov: <\/b>Prepozna osebe na zaslonu za bolj\u0161i kontekst in ustreznost.\n<br>\n\n<br> <b> \u25cf Prepoznavanje blagovne znamke brez omembe: <\/b> Zazna blagovne znamke, ki se pojavijo na TV zaslonu vizualno, tudi \u010de niso izrecno omenjene.<\/p>\r\n\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div\r\n\t\t\tclass='shadow-base bg-white rounded-base overflow-hidden h-[336px] px-6 py-9 flex flex-col justify-between relative'>\r\n\t\t\t<div class='absolute top-0 w-14 h-4 bg-green rounded-b-sm'>\r\n\t\t\t<\/div>\r\n\t\t\t<div><h4 class='text-2xl leading-none font-semibold text-blue-400'>\ud83d\udd14 Takoj\u0161nja obvestila<\/h4><\/div>\r\n\t\t\t<div class='flex flex-col'>\r\n\t\t\t\t<div>\r\n\t\t\t<p class='mt-22 text-base leading-relaxed2 text-blue-400 font-semibold'>Ko zaznamo morebitno krizo, je pravo\u010dasno obve\u0161\u010danje klju\u010dnega pomena. Mediaboard zagotavlja opozorila v manj kot 2 minutah.\n<\/p>\r\n\t\t<\/div><div class='-mx-6 px-6 mt-6 pt-6 border-t border-t-blue-400 border-opacity-10'>\r\n\t\t\t<p class='text-sm leading-6 text-blue-400'><b> \u25cf 24\/7 spremljanje:  <\/b>Na\u0161 sistem deluje neprekinjeno, da vam ni treba. <br>\n<b> <br> \u25cf Ve\u010d kanalov obve\u0161\u010danja:  <\/b>\n<br> \u2013 E-po\u0161ta\n<br> \u2013 SMS <br>\n<b> <br> \u25cf Mobilna aplikacija Mediaboard:  <\/b>\n<br> \u2013 Potisna obvestila\n<br> \u2013 Integracija z Apple Watch\n<\/p>\r\n\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-916fac7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"916fac7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ee182c\" data-id=\"8ee182c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a1ccaa elementor-widget elementor-widget-button\" data-id=\"4a1ccaa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/app.mediaboard.com\/sign-up\" class=\"i relative group block w-[156px] md:w-[240px] h-11 text-center text-base leading-none font-semibold px-6 py-3.5 whitespace-nowrap rounded-xl bg-blue text-white transition-all duration-300 mx-auto\">Preizkusite brezpla\u010dno<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a7c414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7c414\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4e04b4\" data-id=\"f4e04b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7245a19 elementor-widget elementor-widget-spacer\" data-id=\"7245a19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c286421 elementor-widget elementor-widget-block-with-left-image\" data-id=\"c286421\" data-element_type=\"widget\" data-widget_type=\"block-with-left-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='w-full bg-white rounded-base grid lg:grid-rows-1 lg:grid-cols-2 block-with-image-height-auto overflow-hidden shadow-base'>\r\n\t\t\t<div>\r\n\t\t\t\t<img width=\"540\" height=\"440\" src=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1.png\" class=\"object-cover w-full h-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1.png 1080w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-300x244.png 300w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-1024x834.png 1024w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-768x626.png 768w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-24x20.png 24w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-36x29.png 36w, https:\/\/mediaboard.com\/wp-content\/uploads\/2023\/09\/img_n_2@2x-1-48x39.png 48w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\r\n\t\t\t<\/div>\r\n\t\t\t<div class='p-4 md:p-8 flex flex-col justify-between'>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<h3 class='text-2xl leading-7 md:text-4.5xl font-semibold text-blue-400'>\r\n\t\t\t\t\tBodite korak pred krizo z Mediaboardom\r\n\t\t\t\t\t<\/h3>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<p class='text-sm leading-6 md:text-base md:leading-relaxed2 text-blue-400'>\r\n\t\t\t\t\tV kriznih trenutkih zagotavljamo hitro in zanesljivo komunikacijo. Na\u0161 sistem za spremljanje medijev in obve\u0161\u010danje vas sproti obve\u0161\u010da in omogo\u010da hiter odziv, s \u010dimer zmanj\u0161ate morebitna tveganja za svojo blagovno znamko.\n<br>\n<br> Na\u0161a orodja vam zagotovijo potrebne informacije ob pravem \u010dasu, da lahko u\u010dinkovito obvladujete situacijo.\n\r\n\t\t\t\t\t<\/p>\r\n\t\t\t\t\t<div class='flex items-center'>\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435e93a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"435e93a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5dc43b\" data-id=\"a5dc43b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4876a75 elementor-widget elementor-widget-block-with-animation\" data-id=\"4876a75\" data-element_type=\"widget\" data-widget_type=\"block-with-animation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='h-[540px] relative overflow-hidden'>\r\n\t\t\t<div class='absolute inset-0'><canvas id='gradient-canvas2'><\/canvas><\/div>\r\n\t\t\t\t<div class='pt-36 pb-32 relative'>\r\n\t\t\t\t\t<div class='container'>\r\n\t\t\t\t\t\t<p class='lg:px-30 font-medium text-xl leading-8 lg:text-3.5xl text-white text-center'>Do\u017eivite mo\u010d kriznega komuniciranja v realnem \u010dasu! <br> <\/p>\r\n\t\t\t\t\t\t<div class='mt-18 text-center'>\r\n\t\t\t\t\t\t\t<a href='https:\/\/app.mediaboard.com\/sign-up?pal=en' class='i relative group block w-[220px] text-sm leading-4 md:w-[240px] text-center md:text-base md:leading-none font-semibold px-6 py-5 whitespace-nowrap rounded-full bg-white text-black transition-all duration-300 mx-auto h-[52px]' style='padding-top: 1.125rem;'>\r\n\t\t\t\t\t\t\t\tPreizkusite brezpla\u010dno\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbb248a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbb248a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98640ed\" data-id=\"98640ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05fd78e elementor-widget elementor-widget-section-heading\" data-id=\"05fd78e\" data-element_type=\"widget\" data-widget_type=\"section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div>\r\n\t\t<h2 class='text-base font-bold text-blue text-center'>\r\n\t\t\t<span class='uppercase'>\r\n\t\t\t\tPridru\u017eite se na\u0161im \r\n\t\t\t<\/span>\r\n\t\t\t<br \/>\r\n\t\t\t<span class=' text-4xl leading-none font-semibold md:text-6xl md:leading-relaxed-minus md:font-medium text-blue-400 text-center'>\r\n\t\t\t\tstrankam\r\n\t\t\t<\/span>\r\n\t\t<\/h2>\r\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e923b99 elementor-widget elementor-widget-Customers\" data-id=\"e923b99\" data-element_type=\"widget\" data-widget_type=\"Customers.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='mx-4 flex flex-row flex-wrap items-center justify-center gap-6 mt-5' style='max-width: 650px; margin: 0 auto;'>\r\n\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/references_logos\/samsung.svg' width='107' height='17' alt='samsung' \/>\r\n\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/references_logos\/hyundai.svg' width='168' height='24' alt='hyundai' \/>\r\n\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/references_logos\/hbo.svg' width='58' height='24' alt='hbo' \/>\r\n\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/references_logos\/coca_cola_hbc.svg' width='127' height='40' alt='coca_cola' \/>\r\n\t\t\t<img src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/references_logos\/deloitte.svg' width='90' height='17' alt='deloitte' \/>\r\n\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bead56f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bead56f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c1a35\" data-id=\"78c1a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b05e2 elementor-widget elementor-widget-contact-form-sl\" data-id=\"40b05e2\" data-element_type=\"widget\" data-widget_type=\"contact-form-sl.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=''>\r\n\t\t<div\r\n\t\t\tclass='w-full bg-white rounded-base grid lg:grid-cols-2 lg:h-[440px] shadow-base'\r\n\t\t>\r\n\t\t<link rel='stylesheet' href='https:\/\/cdn.jsdelivr.net\/npm\/intl-tel-input@18.2.1\/build\/css\/intlTelInput.css'>\r\n\t\t<script src='https:\/\/cdn.jsdelivr.net\/npm\/intl-tel-input@18.2.1\/build\/js\/intlTelInput.min.js'><\/script>\r\n\t\t<style>\r\n\t\t.contactForm .peer {\r\n\t\t\tdisplay: block;\r\n\t\t\tpadding-top: 2px;\r\n\t\t\tmargin-bottom: -2px;\r\n\t\t}\r\n\t\t.peer:not(:placeholder-shown) + .inputLabelFix {\r\n\t\t\tfont-size: .75rem;\r\n\t\t\tline-height: 1rem;\r\n\t\t\theight: 0.75rem;\r\n\t\t\ttransform: translateY(-0.75rem);\r\n\t\t}\r\n\t\t.phone-number.active .inputLabelFix {\r\n\t\t\tfont-size: .75rem;\r\n\t\t\tline-height: 1rem;\r\n\t\t\theight: 0.75rem;\r\n\t\t\ttransform: translateY(-0.75rem);\r\n\t\t}\r\n\t\t.iti {\r\n\t\t\twidth: 100%;\r\n\t\t}\r\n\t\t.phone-number .inputLabelFix {\r\n\t\t\tmargin-left: 95px;\r\n\t\t}\r\n\t\t.iti--separate-dial-code .iti__selected-flag {\r\n\t\t\tbackground: none;\r\n\t\t}\r\n\t\t.phone-number .peer:not(:placeholder-shown) + .inputLabelFix {\r\n\t\t\tmargin-left: 0px;\r\n\t\t}\r\n\t\t<\/style>\r\n\t\t\t<div class='p-4 md:p-8 flex flex-col justify-between'>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<strong class='text-base font-semibold text-blue uppercase'>\r\n\t\t\t\t\tStopite v stik z nami\r\n\t\t\t\t\t<\/strong>\r\n\t\t\t\t\t<div\r\n\t\t\t\t\t\tclass='text-2xl leading-7 md:text-4.5xl font-semibold text-blue-400 mt-2 mb-4'\r\n\t\t\t\t\t>\r\n\t\t\t\t\tSte pripravljeni na rast svoje blagovne znamke?\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div>\r\n\t\t\t\t\t<p class='text-lg leading-relaxed-plus text-blue-400'>\r\n\t\t\t\t\tPustite nam va\u0161e kontaktne podatke in kmalu vam bomo kontaktirali.\r\n\t\t\t\t\t<\/p>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<form class='px-10 pt-9 pb-4 relative contactForm' method='POST' action='#'>\r\n\t\t\t\t<div class='absolute inset-0 rounded-contactForm overflow-hidden'>\r\n\t\t\t\t\t<div class='absolute inset-0 bg-blue bg-cta_form_corner bg-no-repeat'><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class='relative'>\r\n\t\t\t\t\t<div class='bg-white rounded-xs p-4'>\r\n\t\t\t\t\t\t<div class='w-full'>\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\t\t\t\tclass='w-full relative group rounded focus:outline outline-2 outline-primary'\r\n\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t<input\r\n\t\t\t\t\t\t\t\t\ttype='text'\r\n\t\t\t\t\t\t\t\t\trequired\r\n\t\t\t\t\t\t\t\t\tplaceholder=' '\r\n\t\t\t\t\t\t\t\t\tname='entry.1198395539'\r\n\t\t\t\t\t\t\t\t\tid='entry.1198395539'\r\n\t\t\t\t\t\t\t\t\tclass='w-full text-base peer bg-transparent outline-none'\r\n\t\t\t\t\t\t\t\t\/><label\r\n\t\t\t\t\t\t\t\t\tfor='entry.1198395539'\r\n\t\t\t\t\t\t\t\t\tclass='inputLabelFix transform transition-all absolute top-0 left-0 flex items-center xbg-white text-base group-focus-within:text-xs h-full group-focus-within:h-3 group-focus-within:-translate-y-3 opacity-56 group-focus-within:opacity-100 duration-100'\r\n\t\t\t\t\t\t\t\t\t>Ime in Priimek <span style='color:#ED0404'>*<\/span><\/label\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class='bg-white rounded-xs p-4 mt-5'>\r\n\t\t\t\t\t\t<div class='w-full'>\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\t\t\t\tclass='w-full relative group rounded focus:outline outline-2 outline-primary'\r\n\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t<input\r\n\t\t\t\t\t\t\t\t\ttype='text'\r\n\t\t\t\t\t\t\t\t\trequired\r\n\t\t\t\t\t\t\t\t\tplaceholder=' '\r\n\t\t\t\t\t\t\t\t\tname='entry.2111225128'\r\n\t\t\t\t\t\t\t\t\tid='entry.2111225128'\r\n\t\t\t\t\t\t\t\t\tclass='w-full text-base peer bg-transparent outline-none'\r\n\t\t\t\t\t\t\t\t\/><label\r\n\t\t\t\t\t\t\t\t\tfor='entry.2111225128'\r\n\t\t\t\t\t\t\t\t\tclass='inputLabelFix transform transition-all absolute top-0 left-0 flex items-center xbg-white text-base group-focus-within:text-xs h-full group-focus-within:h-3 group-focus-within:-translate-y-3 opacity-56 group-focus-within:opacity-100 duration-100'\r\n\t\t\t\t\t\t\t\t\t>Ime podjetja <span style='color:#ED0404'>*<\/span><\/label\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class='bg-white rounded-xs p-4 mt-5'>\r\n\t\t\t\t\t\t<div class='w-full'>\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\t\t\t\tclass='w-full relative group rounded focus:outline outline-2 outline-primary'\r\n\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t<input\r\n\t\t\t\t\t\t\t\t\ttype='email'\r\n\t\t\t\t\t\t\t\t\trequired\r\n\t\t\t\t\t\t\t\t\tplaceholder=' '\r\n\t\t\t\t\t\t\t\t\tname='entry.1935371239'\r\n\t\t\t\t\t\t\t\t\tid='entry.1935371239'\r\n\t\t\t\t\t\t\t\t\tclass='w-full text-base peer bg-transparent outline-none'\r\n\t\t\t\t\t\t\t\t\tpattern='[a-z0-9._%+-]+@[a-z0-9.-]+\\.[a-z]{2,4}$'\r\n\t\t\t\t\t\t\t\t\/><label\r\n\t\t\t\t\t\t\t\t\tfor='entry.1935371239'\r\n\t\t\t\t\t\t\t\t\tclass='inputLabelFix transform transition-all absolute top-0 left-0 flex items-center xbg-white text-base group-focus-within:text-xs h-full group-focus-within:h-3 group-focus-within:-translate-y-3 opacity-56 group-focus-within:opacity-100 duration-100'\r\n\t\t\t\t\t\t\t\t\t>E-po\u0161tni naslov <span style='color:#ED0404'>*<\/span><\/label\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class='bg-white rounded-xs p-4 mt-5'>\r\n\t\t\t\t\t\t<div class='w-full phone-number'>\r\n\t\t\t\t\t\t\t<div\r\n\t\t\t\t\t\t\t\tclass='w-full relative group rounded focus:outline outline-2 outline-primary'\r\n\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t<input\r\n\t\t\t\t\t\t\t\t\ttype='tel'\r\n\t\t\t\t\t\t\t\t\trequired\r\n\t\t\t\t\t\t\t\t\tplaceholder=' '\r\n\t\t\t\t\t\t\t\t\tname='entry.310737236'\r\n\t\t\t\t\t\t\t\t\tid='entry.310737236'\r\n\t\t\t\t\t\t\t\t\tclass='w-full text-base peer bg-transparent outline-none js-phone-number'\r\n\t\t\t\t\t\t\t\t\/><label\r\n\t\t\t\t\t\t\t\t\tfor='entry.310737236'\r\n\t\t\t\t\t\t\t\t\tclass='inputLabelFix transform transition-all absolute top-0 left-0 flex items-center xbg-white text-base group-focus-within:text-xs h-full group-focus-within:h-3 group-focus-within:-translate-y-3 opacity-56 group-focus-within:opacity-100 duration-100'\r\n\t\t\t\t\t\t\t\t\t>Telefonska \u0161tevilka <span style='color:#ED0404'>*<\/span><\/label\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<button\r\n\t\t\t\t\t\ttype='submit'\r\n\t\t\t\t\t\tclass='i relative group block w-full h-14 text-center text-base leading-none font-semibold px-6 py-5 whitespace-nowrap rounded-full bg-green text-black transition-all duration-300 mt-5 mx-auto'\r\n\t\t\t\t\t>\r\n\t\t\t\t\t\tPo\u0161lji\r\n\t\t\t\t\t<\/button>\r\n\t\t\t\t\t<div class='text-center'>\r\n\t\t\t\t\t\t<span class='text-white text-xs leading-none opacity-48'\r\n\t\t\t\t\t\t\t>Z oddajo sporo\u010dila se strinjate z na\u0161o <a href='\/gdpr' class='underline' style='white-space: nowrap;'\r\n\t\t\t\t\t\t\t\t>Politiko zasebnosti<\/a>\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/form>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<script>\r\n\t\tconst input = document.querySelector('.js-phone-number');\r\n\t\tinput.addEventListener('change', function() {\r\n\t\t\tif (input.value.length > 0) {\r\n\t\t\t\tdocument.querySelector('.phone-number').classList.add('active');\r\n\t\t\t} else {\r\n\t\t\t\tdocument.querySelector('.phone-number').classList.remove('active');\r\n\t\t\t}\r\n\t\t});\r\n\t\twindow.intlTelInput(input, {\r\n\t\t\tinitialCountry: 'auto',\r\n\t\t\tutilsScript: 'https:\/\/cdn.jsdelivr.net\/npm\/intl-tel-input@18.2.1\/build\/js\/utils.js',\r\n\t\t\tseparateDialCode: true,\r\n\t\t\tgeoIpLookup: function(callback) {\r\n\t\t\t\tif (document.documentElement.lang != 'cs') {\r\n\t\t\t\t\tif(document.documentElement.lang == 'sl') {\r\n\t\t\t\t\t\tcallback('si');\r\n\t\t\t\t\t}else {\r\n\t\t\t\t\t\tcallback(document.documentElement.lang);\r\n\t\t\t\t\t}\r\n\t\t\t\t} else {\r\n\t\t\t\t\tcallback('CZ')\r\n\t\t\t\t}\r\n\t\t\t},\r\n\t\t});\r\n\t<\/script>\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2041bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2041bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-955ebf9\" data-id=\"955ebf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dfe153 elementor-widget elementor-widget-block-faq\" data-id=\"2dfe153\" data-element_type=\"widget\" data-widget_type=\"block-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class='bg-white sm:rounded-base sm:bg-faq_bottom_left bg-left-bottom bg-no-repeat -mx-4 sm:mx-auto shadow-base'>\r\n\t\t<div class='p-10 m-p'>\r\n\t\t\t<div class='flex flex-col lg:flex-row justify-between w-full'>\r\n\t\t\t\t<div class='lg:w-[360px] text-center lg:text-left'>\r\n\t\t\t\t\t<strong class='text-base font-semibold text-blue'>FAQ<\/strong>\r\n\t\t\t\t\t<div class='text-2xl leading-7 md:text-4.5xl font-semibold text-blue-400'>Poi\u0161\u010dite prave odgovore<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class='lg:w-[640px]'>\r\n\t\t\t\t\t<details\r\n\t\t\t\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10' open>\r\n\t\t\t\t\t\t<summary\r\n\t\t\t\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t\t\t\t<h5>Kaj je krizno komuniciranje?<\/h5>\r\n\t\t\t\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t\t\t\t<\/summary>\r\n\t\t\t\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Pomen kriznega komuniciranja je v tem, da ima organizacija pripravljen na\u010drt in strate\u0161ki okvir za u\u010dinkovito komuniciranje v \u010dasu izrednih razmer. Klju\u010dno je ohranjanje transparentnosti, za\u0161\u010dita blagovne znamke in upravljanje pri\u010dakovanj dele\u017enikov med krizo.<\/div>\r\n\t\t\t\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Kako ustvariti u\u010dinkovito strategijo kriznega komuniciranja?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>U\u010dinkovita strategija zahteva dolo\u010ditev klju\u010dnih vlog in odgovornosti, opredelitev ciljne publike, vzpostavitev jasnih komunikacijskih kanalov in oblikovanje klju\u010dnih sporo\u010dil, ki so usklajena z vrednotami organizacije.\n\nGlavni elementi vklju\u010dujejo:\n\t\u2022\tpodroben na\u010drt odziva,\n\t\u2022\tdolo\u010dene govorce,\n\t\u2022\tprotokole za interno in eksterno komuniciranje,\n\t\u2022\tvnaprej odobrena sporo\u010dila\n\t\u2022\tter redna usposabljanja in simulacije za krizno ekipo.\n\nTako organizacija zagotovi hitro, usklajeno in zaupanja vredno komunikacijo v vsaki krizni situaciji.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Zakaj je pravo\u010dasna komunikacija pomembna med krizo?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Pravo\u010dasna komunikacija je klju\u010dna za nadzor nad pripovedjo, zmanj\u0161anje ugibanj in krepitev zaupanja med dele\u017eniki. Zakasneli odzivi lahko privedejo do \u0161irjenja dezinformacij in pove\u010dajo ob\u010dutek panike.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Kaj je primer kriznega komuniciranja?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Leta 2019 se je neko podjetje soo\u010dilo z veliko kr\u0161itvijo varnosti podatkov, pri \u010demer je bilo ogro\u017eenih ve\u010d milijonov osebnih podatkov strank. Podjetje je takoj priznalo napako, izdalo javno opravi\u010dilo in izrazilo globoko zaskrbljenost. Vzpostavilo je 24\/7 telefonsko linijo za pomo\u010d, ponudilo brezpla\u010dno spremljanje kreditnih poro\u010dil in redno objavljalo posodobitve na namenski spletni strani z informacijami o izbolj\u0161avah varnosti. Aktivno je spremljalo medije in dru\u017ebena omre\u017eja, da bi pravo\u010dasno reagiralo na dezinformacije in upravljalo pripoved. Tak\u0161en proaktiven in empati\u010den pristop v kombinaciji z dosledno, jasno komunikacijo in medijskim monitoringom je podjetju pomagal ohraniti zaupanje strank in ubla\u017eiti \u0161kodo na ugledu.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Kako dru\u017ebena omre\u017eja vplivajo na krizno komuniciranje?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Dru\u017ebena omre\u017eja imajo klju\u010dno vlogo pri kriznem komuniciranju, saj omogo\u010dajo posredovanje sprotnih informacij, neposredno komunikacijo z javnostjo ter spremljanje javnega mnenja in sentimenta. Organizacije lahko prek teh kanalov hitro zaznajo dezinformacije, jih popravijo in ohranijo nadzor nad narativo.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Kako merimo u\u010dinkovitost na\u010drta kriznega komuniciranja?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='36' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>U\u010dinkovitost kriznega komuniciranja lahko ocenimo s pomo\u010djo povratnih informacij dele\u017enikov, analize medijskih objav, spremljanja sentimenta na dru\u017ebenih omre\u017ejih ter postkrizne analize. Ta omogo\u010da identifikacijo mo\u010dnih strani in podro\u010dij, ki jih je treba izbolj\u0161ati, ter p\u0159in\u00e1\u0161a cenne pouke za prihodnje situacije.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Katere so pogoste napake pri kriznem komuniciranju?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='37' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Med pogostimi napakami pri kriznem komuniciranju so:\n\t\u2022\tnepripravljenost na krizne situacije,\n\t\u2022\tprepozen odziv,\n\t\u2022\tpomanjkanje transparentnosti,\n\t\u2022\tignoriranje \u010dustvene dimenzije krize\n\t\u2022\tter nezmo\u017enost u\u010denja iz preteklih dogodkov.\n\nTe napake lahko povzro\u010dijo izgubo zaupanja, \u0161irjenje dezinformacij in dolgoro\u010dno \u0161kodijo ugledu organizacije.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>Kako lahko medijski monitoring pomaga pri kriznem komuniciranju?<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='37' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>Medijski monitoring omogo\u010da sledenje omembam krize na razli\u010dnih platformah, ocenjevanje javnega sentimenta, odkrivanje dezinformacij ter zagotavljanje podatkov za optimalno prilagajanje komunikacijske strategije.\n\nZ natan\u010dnim monitoringom lahko organizacija:\n\t\u2022\thitro reagira na nov\u00e9 informace,\n\t\u2022\tpopravi nepravilen narativ,\n\t\u2022\tin sprejema bolj informirane odlo\u010ditve v realnem \u010dasu.\nTo vse prispeva k ve\u010dji transparentnosti, zaupanju in kontrole nad situacijo.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t<details\r\n\t\t\tclass='mt-3 px-7 py-6 group bg-white rounded border border-blue-400 rounded-xs border-opacity-10'>\r\n\t\t\t<summary\r\n\t\t\t\tclass='select-none list-none outline-none cursor-pointer font-semibold text-xl leading-6 flex justify-between items-center pt-0.5 relative'>\r\n\t\t\t\t<h5>5 K-jev kriznega komuniciranja:<\/h5>\r\n\t\t\t\t<div class='absolute w-2 h-[18px] -left-7 bg-green rounded-r-xs hidden group-open:block'><\/div>\r\n\t\t\t\t<img alt='icon open close' width='37' height='36' src='https:\/\/mediaboard.com\/wp-content\/themes\/monitora.cz\/assets\/icon_chevron_down.svg'\r\n\t\t\t\t\tclass='w-6 h-6 group-open:rotate-180 transition text-primary flex-shrink-0' \/>\r\n\t\t\t<\/summary>\r\n\t\t\t<div class='mt-5 mb-1 text-base text-blue-400'>1. Skrb (Care):\nPoka\u017eite iskreno empatijo in skrb za vse, ki jih je kriza prizadela. Priznajte vpliv na posameznike in skupnosti ter poudarite, da je dobrobit ljudi na prvem mestu.<br> <br>\n\n2. Zaveza (Commitment):\nIzka\u017eite jasno zavezanost k re\u0161evanju situacije in prepre\u010devanju podobnih te\u017eav v prihodnosti. Prevzemite odgovornost, ukrepajte proaktivno in dr\u017eite dane obljube.<br> <br>\n\n3. Doslednost (Consistency):\nZagotavljajte enotna sporo\u010dila prek vseh komunikacijskih kanalov. S tem prepre\u010dite zmedo in napa\u010dne informacije ter poskrbite, da vsi dele\u017eniki prejmejo enako sporo\u010dilo.<br> <br>\n\n4. Jasnost (Clarity):\nKomunicirajte jasno in razumljivo. Izogibajte se \u017eargonu in zapletenim izrazom, da bodo va\u0161e informacije dostopne \u0161ir\u0161i javnosti.<br> <br>\n\n5. Nadzor (Control):\nOhranite nadzor nad narativo s tem, da ste glavni in zaupanja vreden vir informacij. Pravo\u010dasno posredujte novice in upravljajte pretok informacij, da prepre\u010dite govorice in \u0161pekulacije.<\/div>\r\n\t\t<\/details>\r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Krizno komuniciranje Spremljanje v realnem \u010dasu in takoj\u0161nja obvestila v kriznih situacijah. Preizkusite brezpla\u010dno Nikoli ni\u010desar ne zamudite z Mediaboardom&#8230;<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-new-solution.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Krizno komuniciranje \u2013 spremljajte medije v realnem \u010dasu, hitro prepoznajte gro\u017enje in za\u0161\u010ditite ugled va\u0161e blagovne znamke.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediaboard.com\/sl\/krizno-komuniciranje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaboard | Krizno komuniciranje\" \/>\n<meta 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