How GHMP manages media agenda with Mediaboard
The GHMP PR team therefore faces a complex challenge: How to convey a vast amount of diverse information all at once, without sacrificing quality, clarity, or brand consistency?
The Communication Challenge
Every month, the City Gallery Prague (GHMP) communicates a range of parallel projects—exhibitions across multiple venues and accompanying programs. Each of these projects features a different curator, a different target audience, and a distinct communication style.
The team needed to:
- Monitor Czech and international media in real time
- Catch important mentions before they spread
- Manage media lists for different campaigns and topics
- Prepare reports that clearly show communication impact
The Solution
Mediaboard gives FYI Prague one connected workflow for daily agency work. The team can keep client communication under control, reduce manual work and move from media insight to action faster.
- Monitor client topics, campaigns and sensitive issues in real time
- Manage media lists and press release distribution in one workflow
- Use AI support for drafts, summaries, sentiment and tagging
- Turn coverage into clear reports that clients can understand
What FYI Prague uses Mediaboard for
Real-time media monitoring
The team can quickly see what is happening, access transcripts and recordings, and share relevant outputs with clients when they need context.
Crisis alerts within 3 minutes
This helps the agency react quickly in sensitive situations, especially when a client appears in a potentially negative context.
Mediaboard AI Assistant
The team can use AI to save time on repetitive tasks while keeping the final communication aligned with each client’s tone, topic and audience.
Client-ready Reporting
For agencies, reporting is not just about collecting mentions. Clients need to understand what communication achieved and why it matters.
Mediaboard helps FYI Prague turn coverage into structured dashboards, sentiment insights, reach data and PR impact metrics. Reports can compare performance across time, campaigns or competitors, making results easier to explain.
What FYI says about Mediaboard
Jan Řezáč
“Mediaboard is a comprehensive tool that helps us understand the media landscape effectively in real time. It gives us a constant overview, not only of what’s happening in the public space, but also of topics directly related to our clients.
Speed is absolutely critical in our industry. Clients shouldn’t learn about important media mentions from social media or acquaintances, but from their PR agency, along with a clear strategy for next steps.”
Results & Benefits
Mediaboard helped FYI Prague achieve significant results and unlock a range of benefits.
Faster reaction to important stories
FYI Prague can follow relevant media coverage in real time and react quickly when an important client mention appears.
Better control over client topics
The team has a clearer view of what is happening across clients, markets and media channels.
More precise journalist targeting
Media lists are easier to create, update and use for specific campaigns, topics and audiences.
Clearer client reporting
Reports are faster to prepare and easier for clients to understand, with data on coverage, sentiment, reach and impact.
One platform.
Total media control.
Without Mediaboard
- Important client mentions appear too late
- Reporting takes more manual work
- Media lists are harder to manage
- Tools and workflows stay disconnected
With Mediaboard
- Real-time alerts for client topics and risks
- Clear dashboards and client-ready reports
- Targeted media lists for every campaign
- Monitoring, analytics, AI and outreach in one workflow
Other case studies
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Alensa uses Mediaboard to centralize international media monitoring, compare communication performance and support expansion with data from local media landscapes.
CMO
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Fighting corruption with real-time media monitoring
Mediaboard helps Transparency International track corruption cases, public procurement and key media mentions in real time, while giving the team fast access to historical context through a searchable media archive.
Executive Director
Transparency International CZ
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