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Discover how AI is changing PR, how to stay visible in the new search landscape, and how to prove the real impact of your communication.
Join the first international Mediaboard webinar with Marek Vícha (IKEA) and Marcin Szczupak (Mediaboard) on October 22, 2026, at 14:00 CEST.
What will we talk about?
- PR in the Age of AI: AI search engines favour trusted media over brand websites. What this means for your visibility, and what PR teams can do about it.
- From Media Coverage to Influence: Why volume, reach and AVE are no longer enough, and which signals (share of voice, message pull-through, sentiment) show whether PR actually influences audiences.
- How to Measure It: How to connect media coverage and AI visibility with reputation and business impact, from attention metrics all the way to sales and loyalty.
Free registration, limited capacity
You’ll leave with:
- A clearer view of how AI is changing PR and brand visibility
- Practical ideas for adapting your PR strategy
- A framework for measuring PR beyond coverage, reach and AVE
🎙️ Marek Vícha is a communications professional with more than 16 years of experience across both agency and client environments. During his 7 years at IKEA, he has worked as PR Manager for CZHUSK and Corporate PR Leader at IKEA headquarters in Sweden. He currently leads the Customer Engagement & Loyalty Team for IKEA CZHUSK and is passionate about measuring communication effectiveness and business impact.
🎙️ Marcin Szczupak is a recognized media intelligence expert & CEO of Mediaboard Poland with two decades of experience helping leading organizations turn media data into strategic insights. Marcin is also a jury member in PR competitions & an expert actively involved in developing media analysis standards and advancing the professionalization of the PR and communications industry in Poland.
🇬🇧 This webinar will be held entirely in English.
Can’t join live? No problem. We’ll send a recording to all registered participants.