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Saznajte kako AI menja PR, kako da ostanete vidljivi u novom okruženju pretrage i kako da dokažete stvarni uticaj svoje komunikacije.
Join the first international Mediaboard webinar with Marek Vícha (IKEA) and Marcin Szczupak (Mediaboard) on October 22, 2026, at 14:00 CEST.
What will we talk about?
- PR in the Age of AI: AI search engines favour trusted media over brand websites. What this means for your visibility, and what PR teams can do about it.
- From Media Coverage to Influence: Why volume, reach and AVE are no longer enough, and which signals (share of voice, message pull-through, sentiment) show whether PR actually influences audiences.
- How to Measure It: How to connect media coverage and AI visibility with reputation and business impact, from attention metrics all the way to sales and loyalty.
Free registration, limited capacity
You’ll leave with:
- A clearer view of how AI is changing PR and brand visibility
- Practical ideas for adapting your PR strategy
- A framework for measuring PR beyond coverage, reach and AVE
🎙️ Marek Vícha is a communications professional with more than 16 years of experience across both agency and client environments. During his 7 years at IKEA, he has worked as PR Manager for CZHUSK and Corporate PR Leader at IKEA headquarters in Sweden. He currently leads the Customer Engagement & Loyalty Team for IKEA CZHUSK and is passionate about measuring communication effectiveness and business impact.
🎙️ Marcin Szczupak is a recognized media intelligence expert & CEO of Mediaboard Poland with two decades of experience helping leading organizations turn media data into strategic insights. Marcin is also a jury member in PR competitions & an expert actively involved in developing media analysis standards and advancing the professionalization of the PR and communications industry in Poland.
🇬🇧 This webinar will be held entirely in English.
Can’t join live? No problem. We’ll send a recording to all registered participants.