PRIMe Metric
Public Reach & Influence Metric turns media coverage into one clear impact score based on relevance, sentiment, reach and content quality.
PRIMe helps PR teams cut through media noise and prove communication impact with one clear metric.
Measure real communication impact
- Evaluate media outputs beyond volume
- Identify coverage with real reputational value
- Show stakeholders what PR actually achieved
Set clearer PR expectations
- Define clearer PR KPIs
- Compare campaigns and time periods
- Report results in a way leadership understands
Make better decisions with data
- See which topics and messages perform best
- Compare impact across brands or competitors
- Focus on coverage that truly matters
The 4 pillars of PRIMe score
Does the coverage really matter to your brand?
- Main topic vs. minor mention
- Connection to products, services or executives
- Links to key messages or press releases
Does the coverage help or harm your reputation?
- Positive, neutral or negative tone
- Sentiment toward your brand, people or topics
- Emotional or evaluative language
How visible and influential was the coverage?
- Audience size and potential reach
- Media visibility and placement
- Influence and credibility of the source
Is the coverage valuable and original?
- Depth and originality of the content
- Clarity and readability
- Difference between original coverage and press release rewrites
How PRIMe helps your team?
Clear
Score
Turn complex media performance into one easy-to-understand impact score.
Better
Reporting
Show PR results through relevance, sentiment, reach and content quality.
Stronger
Decisions
Use PRIMe insights to improve campaigns, messaging and communication strategy.
Built for modern communications teams
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What communication leaders say about Mediaboard
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Mediaboard gives us a clear daily overview of our media presence and helps us focus on what really matters.
Media monitoring and reporting are finally in one place, making our work faster and more data-driven.
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An intuitive and reliable platform with fast access to insights that support better communication work.
Mediaboard gives us a clear daily overview of our media presence and helps us focus on what really matters.
Media monitoring and reporting are finally in one place, making our work faster and more data-driven.
An intuitive and reliable platform with fast access to insights that support better communication work.
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You ask questions, we answer.
What is PRIMe?
PRIMe is Mediaboard’s media impact metric. It helps teams measure PR and communication performance beyond simple media volume by looking at the quality and value of coverage.
How is PRIMe different from AVE?
AVE provides a generic estimate of the advertising value of media coverage. PRIMe is built around your brand, objectives, and communication priorities. Each PRIMe model is configured to your specific needs, taking into account the factors that matter most to your organization—from key messages and sentiment to source relevance and audience impact. Rather than applying a one-size-fits-all formula, PRIMe delivers a tailored measurement that reflects the true value of coverage from your perspective.
What does PRIMe measure?
PRIMe measures media impact through key pillars such as relevance, sentiment, reach and content quality. It helps teams understand whether coverage is meaningful, positive, visible and valuable.
Can PRIMe help with leadership reporting?
Yes. PRIMe turns complex media performance into a clearer metric that leadership can understand. It helps show whether communication is building visibility, trust and reputation value.