Mediaboard is a truly 21st-century company, constantly innovating its tools and delivering fantastic media monitoring. Its system is intuitive, accurate, and makes it easy to find almost anything. Their client approach is excellent too.
Pavla Brozkova
PR WBD Czech Republic & Slovakia / HBO Max
We’ve been using Mediaboard since 2015 to monitor corruption cases, public procurement, legislative developments and other topics that are crucial for our work and public-interest agenda.
David Kotora
Executive Director / Transparency International CZ
In three years with Mediaboard, our experience has been exceptional. Their professionalism, broad range of services, and top-notch annual analyses are highly valuable. We recommend Mediaboard for quality and reliability.
Renata Maierl
Head of Corporate Affairs / Kaufland CZ
Mediaboard is a truly 21st-century company, constantly innovating its tools and delivering fantastic media monitoring. Its system is intuitive, accurate, and makes it easy to find almost anything. Their client approach is excellent too.
Pavla Brozkova
PR WBD Czech Republic & Slovakia / HBO Max
We’ve been using Mediaboard since 2015 to monitor corruption cases, public procurement, legislative developments and other topics that are crucial for our work and public-interest agenda.
David Kotora
Executive Director / Transparency International CZ
In three years with Mediaboard, our experience has been exceptional. Their professionalism, broad range of services, and top-notch annual analyses are highly valuable. We recommend Mediaboard for quality and reliability.
Renata Maierl
Head of Corporate Affairs / Kaufland CZ
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Social media monitoring tracks conversations, mentions, reactions and sentiment across social platforms and online communities. It helps teams understand how people talk about their brand, campaigns, competitors and key topics.
Why is social media monitoring important for PR and marketing?
Social conversations can shape reputation very quickly. Monitoring social media helps teams detect risks, understand public reaction, measure campaign response and see which topics are gaining attention.
Can Mediaboard connect social listening with media monitoring?
Yes. Mediaboard connects social conversations with broader media coverage, so teams can see how stories move between news media, social platforms and public discussion.
What can I track with social listening?
You can track brand mentions, campaign reactions, competitor discussions, customer feedback, sentiment shifts, sensitive topics and emerging narratives across social platforms and online communities.
How does social media monitoring help during a crisis?
It helps teams spot negative sentiment, public reactions and fast-growing discussions early. With better context, communication teams can respond faster and make more informed decisions.