Mediaboard FAQ

Real-time media monitoring is the continuous tracking of mentions of your brand, competitors, executives, products, and key topics as they appear across online news, print, broadcast, social media, podcasts, and other media channels. It enables PR and communications teams to spot emerging stories, respond quickly to risks and opportunities, and understand where public attention is shifting. - dle mého toto trochu líp odpovídá na tu otázku co to je…

Mediaboard monitors a wide range of media sources, including online news, websites, blogs, print publications, television, radio, podcasts, newsletters, and major social media platforms such as Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Reddit, and Threads. This comprehensive coverage gives PR and communications teams a complete view of media coverage, public conversations, and emerging trends in real time.

Mediaboard can notify teams when relevant mentions appear, so they can respond quickly to important coverage, negative sentiment or emerging issues. Alerts help communication teams stay ahead of stories instead of discovering them too late.

Yes. You can monitor competitors, market topics, industry trends, spokespeople, products and campaigns. This helps teams understand not only their own visibility, but also the broader media context around their category.

Media monitoring is useful for PR teams, communication departments, marketing teams, executives, agencies, public institutions and any organization that needs to understand reputation, visibility and media impact.

Social media monitoring tracks conversations, mentions, reactions and sentiment across social platforms and online communities. It helps teams understand how people talk about their brand, campaigns, competitors and key topics.

Social conversations can shape reputation very quickly. Monitoring social media helps teams detect risks, understand public reaction, measure campaign response and see which topics are gaining attention.

Yes. Mediaboard connects social conversations with broader media coverage, so teams can see how stories move between news media, social platforms and public discussion.

You can track brand mentions, campaign reactions, competitor discussions, customer feedback, sentiment shifts, sensitive topics and emerging narratives across social platforms and online communities.

It helps teams spot negative sentiment, public reactions and fast-growing discussions early. With better context, communication teams can respond faster and make more informed decisions.

Advanced media analytics turns media coverage into insights, dashboards and reports. It helps teams understand what changed, why it matters and how communication activities affected reputation, visibility or campaign performance.

Media monitoring shows what was published or said. Media analytics explains the meaning behind the coverage by looking at trends, sentiment, reach, share of voice, topics, competitors and communication impact.

You can measure media volume, sentiment, reach, GRP, AVE, share of voice, topics, trends, campaign performance and PR impact. You can also compare brands, competitors, campaigns or time periods.

Yes. Analytics helps turn large amounts of coverage into clear reports, dashboards and summaries that leadership can understand. It is useful for proving communication impact and explaining media performance.

AI can help summarize coverage, detect patterns, classify topics, support sentiment analysis and prepare reporting outputs faster. It reduces manual work and helps teams focus on interpretation and decisions.

A global media database is a structured database of journalists, authors, newsrooms and media outlets. It helps PR teams find relevant contacts and build better media lists for outreach.

Mediaboard gives access to a global database with hundreds of thousands of authors and newsrooms. This helps teams find relevant journalists by topic, market, outlet or position.

It helps PR teams contact the right journalists instead of sending generic mass emails. Better targeting improves relevance, saves time and supports stronger media relationships.

Yes. You can build and organize media lists by topic, market, campaign, client or audience. This helps teams keep outreach structured and easier to manage.

Yes. A connected workflow makes it easier to move from media monitoring to outreach. You can understand who covers relevant topics and use that context to reach the right journalists.

An online newsroom is a branded place where organizations publish press releases, company news, media assets and updates. It gives journalists and stakeholders one clear source for official communication.

An online newsroom makes press releases easier to find, share and reuse. It also helps teams keep media materials organized, publish faster and present company news professionally.

You can publish press releases, company announcements, product news, images, files, media kits and supporting materials that journalists need to cover your story.

It connects content creation, publishing, media outreach and coverage tracking. PR teams can publish stories, share them with relevant journalists and follow how the story performs.

Yes. AI can help draft, improve and translate press releases faster. It can support teams when creating first drafts, checking missing details or adapting communication for different markets.

PR publishing and emailing helps teams create, send and track press releases or media updates. It connects content distribution with journalist lists, email performance and media coverage.

Mediaboard helps teams send stories to selected journalist lists, track engagement and connect outreach with media monitoring. This creates a more organized workflow from publishing to coverage.

Yes. You can track key engagement signals such as opens, clicks, responses or campaign performance, depending on the setup. This helps teams understand which stories and audiences are responding.

Targeted outreach is more relevant for journalists and usually more effective. It helps teams match the right story with the right contact, instead of sending the same message to everyone.

Yes. Agencies can use publishing and emailing to manage client campaigns, distribute press releases, track outreach and create clearer reporting for clients.

PRIMe is Mediaboard’s media impact metric. It helps teams measure PR and communication performance beyond simple media volume by looking at the quality and value of coverage.

AVE provides a generic estimate of the advertising value of media coverage. PRIMe is built around your brand, objectives, and communication priorities. Each PRIMe model is configured to your specific needs, taking into account the factors that matter most to your organization—from key messages and sentiment to source relevance and audience impact. Rather than applying a one-size-fits-all formula, PRIMe delivers a tailored measurement that reflects the true value of coverage from your perspective.

PRIMe measures media impact through key pillars such as relevance, sentiment, reach and content quality. It helps teams understand whether coverage is meaningful, positive, visible and valuable.

PRIMe is useful for PR teams, communication leaders, agencies and executives who need to prove communication impact, compare campaigns and report results more clearly.

Yes. PRIMe turns complex media performance into a clearer metric that leadership can understand. It helps show whether communication is building visibility, trust and reputation value.

Mediaboard Insights turns media data into dashboards, reports and data stories. It helps teams understand performance, track trends and present results in a clearer way.

It helps teams create interactive dashboards and structured outputs instead of static, manual reports. This makes media performance easier to explain to leadership, clients or internal teams.

You can track coverage volume, sentiment, reach, topics, competitors, campaign performance, PRIMe, trends and custom KPIs depending on your reporting needs.

Yes. Dashboards can be built around brands, campaigns, markets, competitors or specific communication goals. This helps teams focus on the metrics that matter most.

It is useful for PR teams, marketing teams, agencies, executives and analysts who need to turn media data into clear decisions, reports and strategic insights.

MAIA is Mediaboard’s AI Assistant. It helps PR and communication teams summarize media coverage, analyze articles, improve texts, translate content and prepare reports faster.

MAIA can summarize large volumes of media coverage, highlight important stories and help teams understand what changed without reading every article manually.

Yes. MAIA can help draft, improve, check and translate press releases or email copy. It supports teams when preparing communication for different topics, markets and audiences.

MAIA helps turn media coverage into clearer summaries, insights and report-ready outputs. This saves time and makes it easier to share key information with teams, clients or leadership.

No. MAIA supports PR professionals by reducing repetitive work and speeding up analysis, writing and reporting. The final context, decisions and communication strategy still stay with the team.

Mediaboard helps PR teams monitor media coverage, track reputation risks, analyze impact and manage media outreach from one connected platform.

Yes. PR teams can track sensitive topics, negative sentiment and emerging narratives in real time, helping them understand context and respond before issues escalate.

Mediaboard turns coverage, sentiment, reach and PR impact metrics into reports and dashboards. This helps PR teams prove what communication achieved.

Yes. Teams can use the media database, newsroom and emailing tools to find relevant journalists, build media lists and distribute stories more effectively.

A connected platform reduces manual work and gives teams a clearer view of monitoring, analysis, reporting and outreach. It helps PR teams move faster and keep communication consistent.

Mediaboard helps marketing and brand teams track brand visibility, measure campaign impact, follow competitors and understand how audiences react across media and social channels.

Yes. Mediaboard helps teams understand how campaigns appear in the media, how audiences respond and whether campaign messages reach the right conversations.

Media intelligence shows how your brand is seen across media and public conversation. It helps teams understand reputation, sentiment, narratives and market position.

Yes. Marketing teams can monitor competitor mentions, share of voice, campaign coverage, market topics and industry narratives to see where attention is moving.

Yes. It helps teams follow media coverage, social discussions and sentiment, so they can understand what shapes brand reputation and make better decisions.

Mediaboard gives leadership teams a clearer view of reputation, risks, media visibility and communication impact. It helps executives understand what changed, why it matters and where action may be needed.

Media coverage and public conversation can affect trust, market position and business priorities. Media intelligence helps leaders see risks and opportunities earlier.

Yes. Mediaboard can turn media data into clear dashboards, summaries and impact metrics that help leadership understand reputation and communication performance.

It helps track negative sentiment, sensitive stories and emerging narratives before they become bigger business issues. This gives leadership more time and context to respond.

Yes. Mediaboard helps teams show how communication affects visibility, trust, reputation and strategic priorities through dashboards, analytics and PRIMe metrics.

Yes. Mediaboard is built for companies of different sizes, from startups to mid-sized businesses and global corporates. Teams can use it to monitor brand visibility, competitors and market topics.

It tracks brand mentions, products, competitors and key topics across media and social channels, helping companies understand how they appear in the market.

Yes. Businesses can monitor competitor coverage, share of voice, market trends and industry narratives to see where attention is moving.

Media intelligence adds context to what is happening around your brand, industry and competitors. It helps teams understand risks, opportunities and communication impact.

Reputation is shaped by media coverage, public conversation and stakeholder perception. Monitoring helps businesses detect issues early and understand what influences trust.

Mediaboard helps PR agencies monitor client coverage, prove results, manage media outreach and create clearer reports with less manual work.

Yes. Agencies can track different clients, campaigns, competitors and topics in one platform, making client work easier to organize and report.

It helps agencies turn coverage, sentiment, reach and impact metrics into clear reports and dashboards that show clients what their communication achieved.

Yes. Agencies can find relevant journalists, build media lists, distribute client stories and track outreach from one connected workflow.

Agency teams need to move fast, monitor many topics and show results clearly. Media intelligence helps them stay informed, respond to risks and prove value to clients.

Mediaboard helps public institutions monitor important issues, understand public opinion and respond faster when communication matters most.

Yes. Mediaboard tracks media coverage, social conversations and sentiment to help public organizations understand how key topics are discussed and perceived.

It helps teams detect sensitive topics, emerging narratives and sentiment shifts early, so they can respond with better context and clearer communication.

Yes. Public organizations can use the media database, newsroom and emailing tools to reach relevant journalists and share important information with the right audiences.

Public administration needs to stay informed, communicate transparently and understand public reaction. Media monitoring helps teams follow issues, risks and public discussion in real time.

The right plan depends on your team size, reporting needs and communication workflow. Starter is suitable for essential monitoring, Pro adds more communication tools, Expert supports advanced analytics and AI features, and Enterprise is built for complex needs.

Starter is designed for teams that need essential media monitoring and basic insights. It includes media monitoring, social listening, paywalled sources, archive access and one dashboard.

Pro is focused on measuring communication and managing outreach from one place. Expert adds more advanced capabilities such as AI summaries, more dashboards, crisis communication, Mediaboard Insights and PRIMe.

Enterprise is best for larger teams or organizations with complex media intelligence needs. It can include unlimited access, advanced insights, PRIMe, custom consulting, direct BI connection and tailored support.

Yes. Mediaboard plans are designed to support different levels of communication maturity, from essential monitoring to advanced media intelligence. Teams can start with the plan that fits their current needs and scale as their communication strategy grows.