How Orange uses Mediaboard to d strategic PR
Orange Slovakia is a key player in the telecommunications market whose footprint extends far beyond providing services. By leveraging Mediaboard, the team elevated its data work from passive monitoring to in-depth analysis, automation, and real-time strategic reputation management.
The Communication Challenge
Although Orange had been using media monitoring for a long time, the team felt the need to elevate their data analysis to a higher, qualitative level. The goal was not just to "know what got published," but to obtain a tool that could filter out real value and context from a vast amount of media noise without hours of manual labor.
The team needed:
- Real-time monitoring across multimedia channels (online, print, TV)
- 360-degree reputation tracking for the main brand, Orange Foundation, and sub-brands
- Context and sentiment analysis instead of simple mention counting
- Automation of in-depth reporting for executive leadership
The Solution
Orange selected Mediaboard as a platform capable of fully adapting to the team's specific needs. Media monitoring at Orange Slovakia now represents a multi-layered ecosystem covering:
- Multimedia reach: Daily monitoring of online outlets, print titles, and TV broadcasts, enabling the team to respond to media triggers almost instantly.
- In-depth project analysis: Beyond the main Orange brand, the platform precisely tracks the activities of the Orange Foundation and other sub-brands, ensuring a 360-degree overview of the entire group's reputation.
- Context and sentiment: Instead of tracking simple mention counts, the team focuses on qualitative metrics. Mediaboard allows them to interpret the context and tone of the media space, which is key for strategic brand management.
What Orange uses Mediaboard for
Significant time savings
Automation in preparing monthly and campaign reports freed up the team's capacity for creative and strategic activities.
High level of flexibility
The ability to configure ad-hoc reports based on current campaign needs allows Orange to respond to market shifts more agilely than ever before.
Added value via mobile app
A user-friendly mobile application ensures the communications team has brand data available anytime, anywhere.
Efficiency backed by a personal approach
Orange Slovakia is a key player in the telecommunications market whose footprint extends far beyond offering services. The brand is a pillar in corporate social responsibility, innovation, and community projects. In the dynamic telco sector, it is essential for the communications team to keep track of every single mention in real time.
For Orange Slovakia, Mediaboard is not just a technological tool, but a comprehensive service combining top-tier analytics with flexible support. Switching to the new platform brought tangible results in efficiency and output quality.
What Orange says about Mediaboard
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Alexandra Piskunová
“The overall quality of the delivered service fully met our expectations - the comprehensiveness of the reports, the ability to flexibly configure and work with them according to our needs, a clear application, and last but not least, a very human approach.”
One platform.
Total media control.
Without Mediaboard
- Important client mentions appear too late
- Reporting takes more manual work
- Media lists are harder to manage
- Tools and workflows stay disconnected
With Mediaboard
- Real-time alerts for client topics and risks
- Clear dashboards and client-ready reports
- Targeted media lists for every campaign
- Monitoring, analytics, AI and outreach in one workflow
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