How Alensa uses PRIMe to manage international PR with data
See how Alensa uses Mediaboard to monitor foreign markets, compare agency performance and measure PR impact beyond traditional media metrics.
The Communication Challenge
Alensa is an online retailer of contact lenses, glasses and eye care products operating in more than 30 European markets.
With many markets, languages and local partners involved, international communication became complex to manage, compare and measure.
Alensa needed one central view of media coverage, a reliable way to audit agency work and a better metric for understanding the real impact of PR.
- Monitoring media coverage across foreign markets
- Comparing local PR and agency performance
- Mapping media landscapes before retail expansion
- Measuring PR impact beyond traditional GRP reporting
Three Ways Mediaboard Helps Alensa
International media monitoring
Alensa gets a centralized view of media coverage across selected foreign markets, making it easier to compare performance and understand what is happening in each country.
Agency performance audit
Objective media data helps Alensa evaluate the activity, quality and KPIs of local PR and media agencies across different markets.
Market expansion insight
Before entering new retail markets, Alensa can map the local media landscape, analyze competitors and identify relevant journalists and media outlets.
What Is PRIMe?
PRIMe combines four key factors:
- Relevance - how important the mention is for the brand
- Sentiment - whether the coverage is positive, neutral or negative
- Reach - how visible the coverage is
- Content Quality - how strong, original and useful the coverage is
The Solution
With Mediaboard, Alensa gained one platform for monitoring media coverage, comparing markets and evaluating PR performance.
Instead of relying on disconnected local reports, the team can work with consistent media data across countries and use PRIMe to better understand the value of earned media.
Three Key Outcomes:
Centralized market overview - Alensa gained one clear view of media coverage across selected foreign markets.
Better agency control - The team can compare local agency activity and performance using objective media data.
More meaningful PR measurement - PRIMe helps Alensa evaluate earned media through relevance, sentiment, reach and content quality.
Results & Benefits
Mediaboard helped FYI Prague achieve significant results and unlock a range of benefits.
Clearer PR measurement
Alensa can compare traditional GRP reporting with PRIMe and get a more complete view of communication impact.
Better control across markets
A centralized overview helps the team evaluate local agency activity, quality and KPIs across countries.
Stronger preparation for expansion
Before opening physical stores in new markets, Alensa can understand the local media environment, competitors and relevant journalists.
One place for international monitoring
The team can follow selected foreign markets without combining multiple local monitoring tools.
What Alensa says about Mediaboard
Jan Jelínek
“With Mediaboard, we moved from intuition to data-driven PR. We can audit local agencies, map new markets before retail expansion and use PRIMe to measure the real impact of communication.”
One platform.
Total media control.
Without Mediaboard
- Delayed or limited media alerts
- No clear view of sentiment or context
- Fragmented tracking of competitors and trends
- Manual, time-consuming monitoring
With Mediaboard
- Real-time alerts with sentiment analysis
- Clear visibility into media coverage and context
- Competitive intelligence & trend tracking
- Automated, efficient monitoring workflows
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