How New School Communications uses Mediaboard as the PR pillar
New School Communications is among the most dynamic PR agencies in the Slovak and Czech markets. Mediaboard has been part of the agency's DNA since day one, acting as a central operating system that connects monitoring, analytics, and reporting for dozens of clients across two markets.
The Communication Challenge
For an agency aiming to grow, avoiding the trap of manual operations was critical. Without a robust tool, the team would have spent hundreds of hours manually looking up mentions, creating tedious spreadsheets, and maintaining outdated journalist lists, which would have stifled creative potential and limited client onboarding.
The team needed:
- Eliminating hundreds of hours of manual mention tracking and spreadsheet creation
- Replacing outdated contact lists with a live, intelligent journalist database
- Unified communication management for both Slovak and Czech markets in one place
- Reducing manual routine to free up team capacity for strategic client consulting
The Solution
The agency integrated Mediaboard as the central "operating system" for its daily workflow. Thanks to search flexibility and a clear interface, the team serves both the Slovak and Czech markets from a single hub across 4 key dimensions:
- Full-scale monitoring: Instant overviews of clients across online media, print, TV, and radio. The ability to switch lightning-fast between different client profiles saves the team dozens of hours every month.
- Integrated Social Monitoring: New School Communications views social media as an integral part of brand image. Monitoring Facebook or Instagram directly alongside traditional media eliminates communication blind spots.
- Intelligent media list: Access to an up-to-date journalist database categorized by specialization allows the agency to target topics precisely where they will resonate most.
- Strategic archive: Historical data serves as a foundation for long-term strategies and allows clients to see clear progress over time.
What benefits does New School Communications get from Mediaboard?
Saving dozens of hours monthly
Instant switching between client profiles and process automation frees up capacity across the entire team.
Communication without blind spots
Combining traditional media and social networks (Facebook, Instagram) in one interface provides a complete picture.
Targeted outreach & measurable progress
An intelligent journalist database and historical data archive help build effective, long-term strategies for startups and corporations alike.
Efficiency that delivers a competitive edge
New School Communications is among the most dynamic PR agencies in the Slovak and Czech markets. Managing a portfolio of clients ranging from innovative startups to established corporations, they provide comprehensive strategic consulting and media outputs.
By connecting monitoring, analytics, and reporting into one seamless workflow, New School Communications can focus on what matters most - strategic advice for clients. Mediaboard is not just a data provider to them, but a strategic partner growing right alongside them.
What New School Communications says about Mediaboard
Vlasta Ďurmanová
“We view Mediaboard as a key tool in our daily operations. Without it, our processes would be significantly more complex, and we would have to look for alternative, likely less effective solutions.”
One platform.
Total media control.
Without Mediaboard
- Important client mentions appear too late
- Reporting takes more manual work
- Media lists are harder to manage
- Tools and workflows stay disconnected
With Mediaboard
- Real-time alerts for client topics and risks
- Clear dashboards and client-ready reports
- Targeted media lists for every campaign
- Monitoring, analytics, AI and outreach in one workflow
Other case studies
Smarter PR decisions across 31 markets
Alensa uses Mediaboard to centralize international media monitoring, compare communication performance and support expansion with data from local media landscapes.
CMO
Alensa
Fighting corruption with real-time media monitoring
Mediaboard helps Transparency International track corruption cases, public procurement and key media mentions in real time, while giving the team fast access to historical context through a searchable media archive.
Executive Director
Transparency International CZ
Trusted by 2 000+ companies:
.svg)
Ready to try Mediaboard?
