How Union dominated the media landscape thanks to real-time data
Union insurance leveraged Mediaboard to transition from static monthly monitoring to 360° real-time reputation and communication management.
The Communication Challenge
Before switching to Mediaboard, Union faced the classic problem of legacy monitoring solutions: information arrived with a delay and was static and fragmented. The team had an overview of what happened "yesterday," but lacked the context of what was happening "right now". For a dynamic PR team that needs to respond to legislative changes and competitor moves within hours, monthly reports were simply insufficient.
The team needed to:
- Track key topics and public debate in healthcare in real time.
- Monitor the communication effectiveness of specific products and benefits.
- Get daily overviews of their market position and competitor comparisons throíugh share of voice.
- Track spokesperson appearances and evaluate high-value data (sentiment, AVE, reach) for executive leadership.
The Solution
With Mediaboard, Union insurance gained a comprehensive platform for monitoring and analytics. Today, the team works with a system that covers four strategic layers:
- Real-time market monitoring: Continuous tracking of key healthcare topics allows the team to respond immediately to public discourse.
- Product-level granularity: Union tracks not only brand mentions, but also the communication impact of specific products.
- Share of Voice (SoV) analysis: Every day, the team sees how much media space Union occupies compared to competing insurers.
- Leader tracking: Monitoring quotes and context surrounding Union's key executives ensures a consistent communication strategy.
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What Union uses Mediaboard for
Crisis prevention
With real-time monitoring, the team has instant context on what is happening "now" and can respond to legislative shifts or competitor actions within hours.
Valuable data for leadership
The team prepares more high-value reports using metrics like sentiment, AVE, and reach.
Regular daily benchmarking
Daily Share of Voice overviews provide a clear picture of their market standing relative to other insurers.
Reports that deliver real value
In the health insurance sector, trust is the most valuable currency. Union insurance is a key player in the Slovak market, where every media mention can impact the perception of thousands of clients.
Union transformed from a passive recipient of news into an active architect of its media image. The biggest shift occurred in the quality of strategic thinking - thanks to precise metrics, the PR team no longer guesses, but knows.
What FYI says about Mediaboard
Beáta
Dupaľová Ksenzsighová
“Working in PR without a proper feedback tool for your activities is like working blind. Mediaboard is user-friendly, and even if it isn't at times, the people at Mediaboard certainly are. Communication with them is fast and extremely effective.
I deeply value our long-standing, excellent cooperation with a team for whom nothing is a problem!”
One platform.
Total media control.
Without Mediaboard
- Important client mentions appear too late
- Reporting takes more manual work
- Media lists are harder to manage
- Tools and workflows stay disconnected
With Mediaboard
- Real-time alerts for client topics and risks
- Clear dashboards and client-ready reports
- Targeted media lists for every campaign
- Monitoring, analytics, AI and outreach in one workflow
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