How SWAN uses Mediaboard for business intelligence
SWAN is one of the pillars of the Slovak telecommunications market. Thanks to Mediaboard, the company transitioned its media monitoring from a simple list of mentions into a full-fledged business intelligence tool providing valuable data insights for top management in real time.
The Communication Challenge
SWAN's journey to Mediaboard began with dissatisfaction with their previous setup. The former solution hit its limits: an uninspired interface, poor user experience (UX), and a lack of analytical depth. Media monitoring back then was limited to a plain list of mentions - t answered "what was mentioned," but failed to explain "what it means for the business."
The team needed:
- transition from an unintuitive interface to a modern, user-friendly UX
- replacing a simple list of mentions with in-depth analytics and business context
- tracking competitor activities and daily topics in a fierce telco segment
- measuring the impact of Thought Leadership initiatives, expert topics, and CSR projects
The Solution
Switching to Mediaboard enabled SWAN to build a comprehensive monitoring system reflecting the diversity of their activities. Today, their strategic approach encompasses three key levels:
- Daily operations and benchmarking: Real-time tracking of brand keywords and competitor activities gives the team the necessary edge in a aggressive telco sector.
- Thought Leadership and industry topics: SWAN acts as an ambassador in technology topics. Mediaboard helps track how company executives shape public opinion and identifies opportunities for expert commentary.
- Philanthropy and CSR monitoring: Special attention is paid to CSR projects. Here, Mediaboard serves to measure the impact of activities through which SWAN builds its position as a socially responsible company.
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What SWAN uses Mediaboard for
Foundation for leadership
Clean data and clear analytics provide management with inputs that genuinely influence the company's direction.
Daily market overview
Every day, the team has a clear picture of market developments, emerging trends, and competitor actions.
Measurability of reputation
SWAN can accurately evaluate how expert discussions, executive commentary, and CSR initiatives shape public opinion.
A tool for top management
As a leading operator providing comprehensive solutions for both business and residential customers, it operates in a highly competitive and dynamic environment. The company's media image is shaped not only by product campaigns, but also by industry topics and the active engagement of management in public discussions.
The decision to choose Mediaboard was based on a strong recommendation and an immediate difference in platform quality. “What convinced us was the clarity, modern UX, and the approach of a team that prioritizes customer experience," says Adam Sipos, spokesperson at SWAN.
What SWAN says about Mediaboard
Adam Sipos
“Media monitoring is an essential tool for management decision-making and trend tracking for us - it is so much more than just tracking the communication team's KPIs. We especially value the clarity and the ability to have a clear picture of the market in front of us every day.”
One platform.
Total media control.
Without Mediaboard
- Important client mentions appear too late
- Reporting takes more manual work
- Media lists are harder to manage
- Tools and workflows stay disconnected
With Mediaboard
- Real-time alerts for client topics and risks
- Clear dashboards and client-ready reports
- Targeted media lists for every campaign
- Monitoring, analytics, AI and outreach in one workflow
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