Public Relations (PR) should play a key role in the leadership of every company. That’s why we’ve launched a unique survey focusing on the position and importance of PR.
We recently completed an extensive survey in Central and Eastern Europe, examining the significance and standing of PR in companies like yours. For PR to be effective, it cannot play second fiddle. Do Czech companies utilize PR not only for marketing purposes but also for brand building? How should a PR department function, what does it require, and what is the reality not only in the Czech Republic?
PR should not be solely under the marketing department, as its impact extends beyond campaigns and directly influences strategic company management. As a key tool for building reputation, managing crises, and communicating with key stakeholders, PR should have representation in the boardroom and participate in major organizational decisions.
Incorrect placement of PR within the company hierarchy restricts its influence on strategic decisions, reducing its effectiveness in building reputation and managing crises. Without connection to leadership, PR loses the ability to respond quickly and effectively to key challenges.
Without systematic evaluation, companies lack a clear overview of how PR contributes to their goals and miss opportunities to optimize their strategies.
Company leadership is increasingly recognizing the importance of PR in building reputation and managing crises. PR is thus gradually becoming a strategic partner, not just a supportive function.
Czech companies primarily aim to increase general brand awareness through external communication, with a quarter also using it as a tool to boost sales.
Believing that PR should play a key role in every company’s leadership, Mediaboard launched a study focusing on the position and significance of PR in Central and Eastern European companies.
Even top management is gradually realizing the importance of external communication and is increasingly getting actively involved, as shown by Mediaboard’s survey.
Intensive collaboration between PR, the marketing department, and top management is essential. Only then can PR effectively communicate the company’s values and goals, contributing to building customer trust and loyalty.
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