PR Belongs in the Boardroom

Public Relations (PR) should play a key role in the leadership of every company. That’s why we’ve launched a unique survey focusing on the position and importance of PR.

PR Survey Across 7 European Countries 🌍

We recently completed an extensive survey in Central and Eastern Europe, examining the significance and standing of PR in companies like yours. For PR to be effective, it cannot play second fiddle. Do Czech companies utilize PR not only for marketing purposes but also for brand building? How should a PR department function, what does it require, and what is the reality not only in the Czech Republic?

Mediaboard
How We Conducted the Survey?

17 Questions

7 Countries

700 PR Experts


Key Findings

pr v boardu

PR Most Often Falls Under the Marketing Department

PR should not be solely under the marketing department, as its impact extends beyond campaigns and directly influences strategic company management. As a key tool for building reputation, managing crises, and communicating with key stakeholders, PR should have representation in the boardroom and participate in major organizational decisions.

Poor Positioning of PR in Company Hierarchy Limits Its Effectiveness

Incorrect placement of PR within the company hierarchy restricts its influence on strategic decisions, reducing its effectiveness in building reputation and managing crises. Without connection to leadership, PR loses the ability to respond quickly and effectively to key challenges.

pr v boardu
pr v boardu

Half of the Market Does Not Regularly Measure PR Results

Without systematic evaluation, companies lack a clear overview of how PR contributes to their goals and miss opportunities to optimize their strategies.

Role of PR in the Eyes of Company Leadership Is Gradually Increasing

Company leadership is increasingly recognizing the importance of PR in building reputation and managing crises. PR is thus gradually becoming a strategic partner, not just a supportive function.

pr v boardu

Detailed Survey Results
PR Belongs in the Boardroom

pr v boardu
pr v boardu
pr v boardu
pr v boardu


Media Coverage...

Milos Mysicka

Survey by Mediaboard Reveals That 50% of Companies Measure the Impact of External Communication Only Occasionally, Despite Investing Millions

Czech companies primarily aim to increase general brand awareness through external communication, with a quarter also using it as a tool to boost sales.

What Is the Position of PR in Czech Companies? Help Find the Answer

Believing that PR should play a key role in every company’s leadership, Mediaboard launched a study focusing on the position and significance of PR in Central and Eastern European companies.

The Role of PR in the Eyes of Company Leadership Is Gradually Increasing

Even top management is gradually realizing the importance of external communication and is increasingly getting actively involved, as shown by Mediaboard’s survey.

PR Can Save a Company; It Definitely Belongs in Management

Intensive collaboration between PR, the marketing department, and top management is essential. Only then can PR effectively communicate the company’s values and goals, contributing to building customer trust and loyalty.

Q&A
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