PRIMe – Public Reach & Influence Metric – an innovative tool that delivers precise, data-driven evaluation of media activities.
🎯 How strongly does your PR resonate?
It combines four key factors – relevance, sentiment, reach, and content quality – into a single clear score. The goal is to help PR teams distinguish results with real impact from mere media noise and give communication outcomes a clearer, data-driven meaning.
Helps PR professionals with qualitative evaluation of results.
Align expectations and define relevant KPIs with your PR team.
Show your clients the results of your collaboration.
Automate the evaluation of media coverage.
Plan based on data, not intuition.
Strengthen the position of your PR team.
Measuring media coverage isn’t just about counting mentions – it’s about understanding their impact on your brand.
• Focus on how strongly the article relates to your brand
• Assess whether it’s a main topic or just a mention
• Track references to products, services, or management
• We consider quotations and connections to press releases
• Evaluate whether the article has a positive, neutral, or negative tone
• Analyze the sentiment toward your brand, topics, and key figures
• We focus on evaluative language (praise, criticism, emotions)
• We also consider comments and reactions on social media
• We evaluate the audience reach of the article
• We track visibility (front page, prime time, etc.)
• We consider the influence and credibility of the medium
• We take note of the exclusivity of the content
• PRIMe assesses the insightfulness, depth, and originality of the article
• Examines whether the piece strengthens your brand reputation
• Evaluates clarity, readability, and overall coherence
• Distinguishes between original content and simple press release rewrites
The metric was developed in line with the Barcelona Principles 4.0 and reflects the growing demand for a simpler yet more accurate tool to evaluate the impact of communication – one that is accessible to a wide range of professionals.
PRIMe is the first metric on the Czech market that enables real-time measurement of media communication results.
Mediaboard has introduced an innovative solution – the new PRIMe metric – which allows for effective, real-time evaluation of communication outcomes.
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